CIB - Business Solutions (CIB)
CIB 2003 Technology Based Marketing (3-1-3)
Examine the basic concepts and processes of effective marketing, focusing on current and emerging technology based marketing strategies, principles and concepts and how technology may impact upon the marketing process. Apply marketing mix strategies for products and services using technology enabled strategies.
Prerequisites: CIS 1003
CIB 3003 Human Resource Management and Systems (2-2-3)
Develop a comprehensive understanding of Human Resource Management theoretical and practical concepts from policies, procedures and activities to HR IT systems. Examine HR processes and systems, tools and contemporary developments and assess their impact on the success of organizations both locally and internationally
Prerequisites: CIS 1003
CIB 3013 Data Analytics (3-1-3)
Provides a comprehensive introduction to Data Analytics using modern computing systems, with equal attention to fundamentals and practical aspects. Topics include sources of data, data formats and transformation, the use of spreadsheets and databases and their programming, statistical analysis, pattern recognition, data mining, big data, and methods for data presentation and visualisation.
Prerequisites: CIS 2003
CIB 3103 Object Oriented Analysis & Design (2-2-3)
Using object-oriented approaches to design systems. Expanding the analysis model into detailed designs ready for implementation. Constructing design models that are reliable by applying various design techniques (design patterns and architectural styles). Discovering issues that arise during transition from analysis to design phases and ensuring models’ consistency. Designing solutions for business problems and preparing the transition to implementation within an agile methodology. Using the Unified Modelling Language notation and a CASE tool to apply concepts and techniques to case studies.
CIB 3113 Business Finance (3-1-3)
Provides students with financial and accounting concepts and the skills to integrate financial data with relevant information systems. It discusses financial and accounting concepts and issues that will contribute positively to the students ability to design integrated business solutions enabled by information technology.
Prerequisites: CIB 3203
CIB 3123 Big Data Technology (3-1-3)
Provides analytical skills to study big data and to provide a solid foundation for developing solutions that need to manipulate big data. This will also include investigating the rationale, current trends and features of modern NoSQL approach. Students will be introduced to a range of tools and techniques to manipulate and manage big data and to manipulate abstracted data into meaningful information. The course will examine industry challenges and solution use cases of using a big data approach.
CIB 3203 Accounting For Managers (3-1-3)
Introduces students to accounting as a system for gathering and reporting information, and to its role in business decision-making. It covers the major steps of the accounting cycle as it relates to the processing of financial transactions through an accounting information system in each accounting period. The students will learn accounting terminology and principles; prepare financial statements, operating budgets and financial budgets; and perform Cost-Volume-Profit analysis.
CIB 3303 E-Business Principles (3-1-3)
Discuss the evolution of e-Business. Develop a sophisticated understanding of e-business and evaluate its opportunities, limitations and impact on traditional businesses and institutions especially for UAE-based organizations. Evaluate current and emerging e-business strategies, technologies and related security, legal and ethical issues.
CIB 3403 Advanced Database Technologies (2-2-3)
Discuss advanced database technologies and business intelligence tools that help modern day enterprises store, access and analyze data essential in decision making. Focus on such database technologies as data warehousing, data mining, XML data and information retrieval. Assess the importance of data quality and such issues as integrity, consistency, concurrency and security.
Prerequisites: CIS 1303
CIB 4003 E Business Applications Development (2-2-3)
Develop the skills required to build e-commerce applications. Develop server side applications that generate content, maintain state, authenticate users, connect to databases, and provide security of transactions and confidentiality of data. Build a complete e-commerce web application that handles memberships, online catalogues, shopping cart module, and check out.
CIB 4113 Accounting and Finance Analytics (2-2-3)
Developing students’ understanding of accounting and finance principles that are required to succeed in the marketplace. Understanding how to use data analytics based on accounting and financial data and demonstrating the process of collecting, cleaning, and transforming accounting and finance data that can be used in decision-making process. Applying appropriate analytical and visualization tools and technologies to analyze and visualize the accounting and financial data in the different stages of business processes
CIB 4203 Customer Relationship Management Systems (3-1-3)
Investigating the Customer Relationship Management (CRM) functionalities in organizations and how they vary by industry. Creating strategies to track the implementation of CRM functionalities in business settings. Utilizing the developed plans to assist the firm in acquiring and retaining customers. Using CRM tools to monitor and evaluate the actual performance of CRM functions according to set customer acquisition and retention goals while considering the CRM KPIs targets. Creating data mining models that place a premium on evaluating the outcomes to aid in decision making.
Prerequisites: CIB 3403
CIB 4213 Information Technology Strategy and Governance (2-2-3)
Provides an understanding of IS Strategy and Governance, decision rights, strategic frameworks and mechanisms, alignment of strategy, governance and performance with related change management issues and schemes. The course highlights the fact that IS strategy and governance refers to allocation of responsibilities for the control of IS that enable accountability, participation, predictability and transparency. The course emphasises the responsibility of the board of directors and executive management in an organisation, and their integral role in enterprise governance.
Prerequisites: CIS 2013
CIB 4303 Emerging Technologies in Business (2-2-3)
Examining emerging technologies and exploring their impact on business and societal issues through both a business and theoretical lens. Students will research, identify, and evaluate a range of technologies based on a range of business requirements with various ethical, environmental, and sustainability perspectives. Students will practically apply these technologies to enable suitable business opportunities.
CIB 4403 Digital Marketing and Analytics (2-2-3)
Through relevant and applied business examples, the course provides the opportunity to interpret, evaluate, and integrate digital marketing data. Formulate and enact intelligent data-driven strategies and incorporate fundamental web marketing analytics into existing business practices. Identify and understand digital marketing metrics to gauge the success of traditional, digital, interactive, and social media marketing efforts. Through examining available systems and relevant examples, demonstrate the understanding of the digital value chain and how to capitalize on emerging trends.
CIB 4603 Enterprise Resource Planning (3-1-3)
Develop a sophisticated understanding of the concept of ERP systems and how business processes interact in an ERP system in areas of: Procurement, Materials Management, Production Planning and Execution, Sales Order Management, Financial Accounting and Controlling, and Enterprise Asset Management. Develop in-depth theoretical and practical knowledge regarding ERP through exercises and case studies.
Prerequisites: CIS 1003