DGM 1203 Digital Literacy (2-2-3)

This course introduces students to the historical and conceptual framework of media literacy. Students will develop skills in functional literacy to access, analyse, evaluate, and create media messages across a variety of platforms. Students will examine the role media has played in shaping, reflecting, and, at times, manipulating social realities. By offering insight into media production processes and encouraging critical thinking, this course will assist students in understanding and navigating the complex media environment we live in today.

DGM 1213 Social Media and Society (2-2-3)

Introduces the relationship between social media and its social, cultural, and ethical implications in the digital age. Emphasizes the impact of social media on individuals, communities, and society. Applies critical analysis through discussions and case studies. Students examine the challenges and opportunities of social media, exploring its effects on communication and messaging in a rapidly evolving digital landscape.

DGM 1223 Writing for Media (2-2-3)

Introduces essential elements of professional writing with an emphasis on storytelling, articles, press releases, and feature pieces for various media platforms. Develops effective language skills and adapts writing styles for different audiences. Students create written content suited to the evolving media landscape and critique their own work and the work of others.

DGM 1233 Creative Technology (2-2-3)

Introduces advanced digital media tools and techniques for effective communication, building on foundational knowledge from Introduction to Media Technology. Emphasizes sound production and digital publishing applications. Applies practical skills through hands-on projects, creative problem-solving, and real-world scenarios. Students evaluate their own work and refine their digital media production techniques.

DGM 2303 Podcasts and Interviews (2-2-3)

Introduces the essential elements of podcast production with an emphasis on audio literacy, interview techniques, and storytelling. Students will learn how to produce, record, and present engaging podcasts by applying sound design, effective interview strategies, and engaging narrative techniques. Students will create a podcast, and critique both their own work and the work of others. The course emphasizes the proper use of microphones, sound editing tools, and effective audio techniques to craft compelling narratives in the podcasting format.

DGM 2313 Introduction to Advertising (2-2-3)

Introduces essential elements of advertising with an emphasis on crafting persuasive messages and engaging advertisements. Focuses on understanding consumer behavior, media planning, and strategic insight. Explores concepts of mass advertising approaches versus customized social media advertising. Students create and execute an advertising campaign and critique their own work and the work of others.

DGM 2403 Brand Identity (2-2-3)

Introduces essential elements of brand identity development with an emphasis on advertising and marketing strategies. Focuses on principles, strategies, and creative processes for designing and producing a distinctive brand persona. Explores current practices in search optimization and the effective use of paid, earned, and referred channels. Students develop and maintain a compelling brand identity and critique their own work and the work of others.

Prerequisites: DGM 1213

DGM 2413 Digital Media Analytics (2-2-3)

This course introduces essential elements of digital data and analytics with an emphasis on gathering, interpreting, and applying insights. Focuses on how data analytics can transform digital media strategies and enhance campaign effectiveness. Applies evidence-based approaches using open-source datasets. Students develop digital analytics skills and critique their own work and the work of others.

DGM 2423 Social Media Content Creation (2-2-3)

Introduces essential elements of social media content creation with an emphasis on developing compelling, impactful campaigns based on industry briefs. Focuses on human-centered and audience-driven techniques for creating effective content across various media platforms. Students design and execute social media campaigns and critique their own work and the work of others.

Prerequisites: DGM 1213

DGM 2433 Creative Writing (2-2-3)

Introduces essential elements of creative writing with an emphasis on narrative arc, including characters, conflict, setting, narrative, and dialogue. Focuses on analyzing diverse works of fiction and poetry to develop a vocabulary for discussing literary techniques. Students engage in continuous writing practice to enhance their creative writing skills and adapt to new forms of writing. Students produce original creative works and critique their own work and the work of others.

DGM 3003 Fashion Communication (2-2-3)

Students will gain an understanding of fashion, communication and social identity related to brands. Students will be introduced to the history of fashion and its profound impact on culture, society, and the global economy. The course explores the complex world of the fashion industry, emphasizing the importance of public relations, branding, and global content creation within the fashion industry. Through this course, students will gain a deeper understanding of fashion communication and how it plays a critical role in shaping the industry and its social agenda

DGM 3013 Creative Writing (2-2-3)

This course examines the narrative arc of creative writing, including characters, conflict, setting, narrative, and dialogue. In this course, students will read diverse works of fiction and poetry and analyze texts and theories related to creative writing. Through discussion and analysis of literary techniques, students will develop vocabulary for discussing fiction. Continuous writing practice will facilitate the development of students' creative writing skills and their ability to adapt to new forms of writing.

DGM 3023 Media Innovation (2-2-3)

Students will develop media production and design skills in new immersive and innovative technologies and apply their knowledge to the digital media and design industries. Students will analyze innovative technology, and develop an understanding of the impact technology has on the media.

DGM 3033 The Creative Industries (2-2-3)

In this course, students will examine the evolving creative industries economy and the impact the sector has on modern culture agenda setting and innovation of audience experiences. Cultural institutions will be examined in relation to their role in setting the economic, social, and tourism agendas of communities. Students will develop engagement and public relations skills in order to contribute to the emerging industries and cultural economy. Students will design strategies to leverage the power of cultural institutions to create economic and social value.

DGM 3043 Field Trip (2-2-3)

Students will engage in field-based immersion studies and practical experiences that integrate theory, practice, cultural and industry studies. Students will experience a dynamic blend of exploration, discovery, and personal growth during this course.

DGM 3503 Convergent Journalism (2-2-3)

Introduces information production, distribution, and consumption have been reshaped by the convergence of various communication channels. In this course, students explore the fusion of traditional and digital media, gaining an understanding of how media convergence is affecting how we communicate, connect, and consume content. Students will analyze the impact of the merging digital media platforms on the setting of news agendas and current affairs debates in terms of economic, social, and cultural factors. The knowledge gained in the course will culminate in the creation of a website.

Prerequisites: DGM 1223

DGM 3513 Public Relations (2-2-3)

Introduces the research and theory that serve as the basis for public relations practice. By analyzing case studies and industry practices, students will gain a deeper understanding of the crucial role that Public Relations plays in assisting organizations to achieve their objectives. This course will provide students with an understanding of current issues in public relations as well as the importance of practicing ethically and socially responsible public relations.

Prerequisites: DGM 2313

DGM 3523 Event Management (2-2-3)

Introduces integrated event management with an emphasis on creating, orchestrating, and optimizing events that extend beyond traditional boundaries. Explores event design as a key component of marketing and communication strategies to engage target audiences. Applies theoretical understanding through the development of a campaign strategy in response to a client brief. Students analyze problems, develop solutions, and execute event plans within industry timelines.

Prerequisites: DMD 2423

DGM 3533 The Pitch: Persuasive Presentations (2-2-3)

Introduces the essential skill of effective communication in today’s competitive business environment. Focuses on developing the ability to pitch ideas, products, and services with impact. Students learn to deliver captivating presentations, advocate strongly for their projects, and tailor their approach with a keen awareness of their audience.

Prerequisites: DGM 2303

DGM 3543 Communication and Technology (2-2-3)

Exploring the intersection of communication and technology, this course focuses on how digital tools and platforms shape the way we write, share, and consume information. Students will develop advanced writing skills tailored to various digital contexts, learning to effectively communicate in professional, academic, and personal settings. By the end of the course, students will be proficient in creating compelling content for diverse digital audiences and will understand the broader impact of technology on communication practices.

Prerequisites: DGM 1223

DGM 3603 Integrated Marketing (2-2-3)

Introduces the principles, strategies, and tools necessary to develop and execute integrated marketing campaigns that leverage both traditional and digital media platforms. Explores the key elements of effective marketing communication, including message development, audience targeting, and channel selection. Students will practice creating and conveying compelling marketing messages, while evaluating the effectiveness of various media in reaching and engaging their target audience.

Prerequisites: DGM 2413

DGM 4703 Organizational Communication (2-2-3)

Introduces the intricacies of organizational communication strategies, emphasizing the use of digital media to enhance engagement, collaboration, and overall performance within an organization. Throughout this course, students will engage in practical exercises that mirror industry communication challenges faced by organizations. This hybrid course is a combination of faculty-led live online lectures coupled with practical learning through workplace-integrated learning in the apprenticeship. This balanced approach blends theoretical knowledge with industry practice.

Prerequisites: DGM 3513

DGM 4716 Industry I (1-20-6)

Introduces students to the complexities and challenges of the digital media industry through collaboration with an industry partner and practical experience. Explores the company’s background, internal communication strategies, branding, and stakeholder engagement, providing insight into the key elements of successful media operations. Students work in situ at an employer's workplace, applying their knowledge in industry contexts. This hands-on experience allows students to develop essential industry skills, collaborate on projects, and gain an understanding of the digital media landscape.

DGM 4733 Brand Management (2-2-3)

Introduces students to the principles of brand creation, cultivation, and enhancement, transforming brands into influential assets that resonate with audiences, build loyalty, and drive business success. Students will develop the skills to identify well-crafted brands and understand their strategic significance in the marketplace. This hybrid course combines faculty-led live online lectures with practical, workplace-integrated learning through an apprenticeship. The balanced approach allows students to apply theoretical knowledge while gaining valuable industry experience.

Prerequisites: DGM 2403

DGM 4743 Capstone I (2-2-3)

Introduces students to the research process for identifying problems, developing strategies, implementing research methodologies, and analyzing findings to deliver effective communication outcomes. Working in creative teams, students will develop an innovative solution to an organizational need, plan the project to industry standards, and present their proposal to a client. Throughout the course, students will complete project milestones, engage in peer discussions, and collaborate with industry professionals.

Prerequisites: DGM 3523

DGM 4803 Intercultural Communication (2-2-3)

Introduces strategies for navigating intercultural interactions with confidence and sensitivity. Explores the interconnected global landscape and the role of effective cross-cultural communication in fostering understanding, collaboration, and harmony. Combines faculty-led live online lectures with workplace-integrated learning in the apprenticeship, blending theoretical knowledge with practical industry experience.

Prerequisites: DGM 3513

DGM 4816 Industry II (1-20-6)

Introduces practical experience and industry insights through collaboration with digital media professionals. Explores key topics such as intercultural communication, media relations, visual communication, crisis management, and legal considerations. Students apply their knowledge of digital media practices to industry-specific situations, building a strong foundation for their professional development.

Prerequisites: DGM 4716

DGM 4833 Media Relations (2-2-3)

Introduces the writing and distribution of messages across multiple media channels and platforms, emphasizing best practices in the industry. Explores strategies for engaging with journalists and media outlets, a crucial skill for individuals and organizations. This hybrid course combines faculty-led live online lectures with practical learning through workplace-integrated apprenticeship, blending theoretical knowledge with industry application.

Prerequisites: DGM 3503

DGM 4843 Capstone II (2-2-3)

Introduces the development and implementation of a production plan based on research and proposals from Capstone I. Applies campaign and project management skills to an industry-relevant project addressing an organizational need. Students demonstrate expertise in entrepreneurship, marketing, communication, self-management, project management, and collaboration through project milestones. Emphasizes project design, execution, and evaluation, with peer and industry review.

Prerequisites: DGM 4743