DGM 1203 Digital Literacy (2-2-3)

This course introduces students to the historical and conceptual framework of media literacy. Students will develop skills in functional literacy to access, analyse, evaluate, and create media messages across a variety of platforms. Students will examine the role media has played in shaping, reflecting, and, at times, manipulating social realities. By offering insight into media production processes and encouraging critical thinking, this course will assist students in understanding and navigating the complex media environment we live in today.

DGM 1213 Social Media and Society (2-2-3)

This course explores the relationship between social media and its broader social, cultural, and ethical implications in the digital age. Emphasizing the dynamic role social media plays in society, students will analyze its impact on individuals, communities, and society at large. Through discussions and case studies, students will develop an understanding of the challenges and opportunities social media presents. They will critically examine the effects of communication and messaging in a rapidly changing digital landscape, exploring both the positive and negative consequences for society.

DGM 1223 Writing for Media (2-2-3)

This course introduces essential elements of professional writing with an emphasis on crafting compelling stories, articles, press releases, and feature pieces for various media platforms. Focuses on developing effective language skills and adapting writing styles to different audiences. Students create written content tailored to today’s dynamic media landscape and critique their own work and the work of others.

DGM 1233 Creative Technology (2-2-3)

This course builds on the foundational knowledge gained in Introduction to Media Technology, focusing on advancing skills in digital media tools and techniques for effective communication. Students are introduced to sound production and digital publishing applications. Emphasizing practical application, hands-on projects, and creative problem-solving, students will develop their proficiency in digital media production techniques, applying them to real-world scenarios.

DGM 2303 Podcasts and Interviews (2-2-3)

This course introduces the essential elements of podcast production with an emphasis on audio literacy, interview techniques, and storytelling. Students will learn how to produce, record, and present engaging podcasts by applying sound design, effective interview strategies, and engaging narrative techniques. Students will create a podcast, and critique both their own work and the work of others. The course emphasizes the proper use of microphones, sound editing tools, and effective audio techniques to craft compelling narratives in the podcasting format.

DGM 2313 Introduction to Advertising (2-2-3)

This course introduces essential elements of advertising with an emphasis on crafting persuasive messages and engaging advertisements. Focuses on understanding consumer behavior, media planning, and strategic insight. Explores concepts of mass advertising approaches versus customized social media advertising. Students create and execute an advertising campaign and critique their own work and the work of others.

DGM 2403 Brand Identity (2-2-3)

This course introduces essential elements of brand identity development with an emphasis on advertising and marketing strategies. Focuses on principles, strategies, and creative processes for designing and producing a distinctive brand persona. Explores current practices in search optimization and the effective use of paid, earned, and referred channels. Students develop and maintain a compelling brand identity and critique their own work and the work of others.

Prerequisites: DGM 1213

DGM 2413 Digital Media Analytics (2-2-3)

This course introduces essential elements of digital data and analytics with an emphasis on gathering, interpreting, and applying insights. Focuses on how data analytics can transform digital media strategies and enhance campaign effectiveness. Applies evidence-based approaches using open-source datasets. Students develop digital analytics skills and critique their own work and the work of others.

DGM 2423 Social Media Content Creation (2-2-3)

This course introduces essential elements of social media content creation with an emphasis on developing compelling, impactful campaigns based on industry briefs. Focuses on human-centered and audience-driven techniques for creating effective content across various media platforms. Students design and execute social media campaigns and critique their own work and the work of others.

Prerequisites: DGM 1213

DGM 2433 Creative Writing (2-2-3)

This course introduces essential elements of creative writing with an emphasis on narrative arc, including characters, conflict, setting, narrative, and dialogue. Focuses on analyzing diverse works of fiction and poetry to develop a vocabulary for discussing literary techniques. Students engage in continuous writing practice to enhance their creative writing skills and adapt to new forms of writing. Students produce original creative works and critique their own work and the work of others.

DGM 3003 Fashion Communication (2-2-3)

Students will gain an understanding of fashion, communication and social identity related to brands. Students will be introduced to the history of fashion and its profound impact on culture, society, and the global economy. The course explores the complex world of the fashion industry, emphasizing the importance of public relations, branding, and global content creation within the fashion industry. Through this course, students will gain a deeper understanding of fashion communication and how it plays a critical role in shaping the industry and its social agenda

DGM 3013 Creative Writing (2-2-3)

This course examines the narrative arc of creative writing, including characters, conflict, setting, narrative, and dialogue. In this course, students will read diverse works of fiction and poetry and analyze texts and theories related to creative writing. Through discussion and analysis of literary techniques, students will develop vocabulary for discussing fiction. Continuous writing practice will facilitate the development of students' creative writing skills and their ability to adapt to new forms of writing.

DGM 3023 Media Innovation (2-2-3)

Students will develop media production and design skills in new immersive and innovative technologies and apply their knowledge to the digital media and design industries. Students will analyze innovative technology, and develop an understanding of the impact technology has on the media.

DGM 3033 The Creative Industries (2-2-3)

In this course, students will examine the evolving creative industries economy and the impact the sector has on modern culture agenda setting and innovation of audience experiences. Cultural institutions will be examined in relation to their role in setting the economic, social, and tourism agendas of communities. Students will develop engagement and public relations skills in order to contribute to the emerging industries and cultural economy. Students will design strategies to leverage the power of cultural institutions to create economic and social value.

DGM 3043 Field Trip (2-2-3)

Students will engage in field-based immersion studies and practical experiences that integrate theory, practice, cultural and industry studies. Students will experience a dynamic blend of exploration, discovery, and personal growth during this course.

DGM 3503 Convergent Journalism (2-2-3)

Information production, distribution, and consumption have been reshaped by the convergence of various communication channels. In this course, students explore the fusion of traditional and digital media, gaining an understanding of how media convergence is affecting how we communicate, connect, and consume content. Students will analyze the impact of the merging digital media platforms on the setting of news agendas and current affairs debates in terms of economic, social, and cultural factors. The knowledge gained in the course will culminate in the creation of a website.

Prerequisites: DGM 1223

DGM 3513 Public Relations (2-2-3)

In this course, students are introduced to the research and theory that serve as the basis for public relations practice. By analyzing case studies and industry practices, students will gain a deeper understanding of the crucial role that Public Relations plays in assisting organizations to achieve their objectives. This course will provide students with an understanding of current issues in public relations as well as the importance of practicing ethically and socially responsible public relations.

Prerequisites: DGM 2313

DGM 3523 Event Management (2-2-3)

Event design and management is an integral part of a marketing and communication strategy to reach a target audience. In this course students will be introduced to integrated event management and will create, orchestrate, and optimize events that transcend traditional boundaries. Students will apply their theoretical understanding by presenting a campaign strategy response to a client brief, demonstrating their capacity for problem analysis and to develop appropriate and timely program solutions to realistic industry timelines.

Prerequisites: DMD 2423

DGM 3533 The Pitch: Persuasive Presentations (2-2-3)

In today's competitive business landscape, the ability to communicate your ideas, products, and services effectively is a paramount skill. This course offers a transformative journey to elevate your pitching prowess. Students will learn how to deliver captivating presentations and develop techniques to represent their projects with strong advocacy and an awareness of audience.

Prerequisites: DGM 2303

DGM 3543 Communication and Technology (2-2-3)

Exploring the intersection of communication and technology, this course focuses on how digital tools and platforms shape the way we write, share, and consume information. Students will develop advanced writing skills tailored to various digital contexts, learning to effectively communicate in professional, academic, and personal settings. By the end of the course, students will be proficient in creating compelling content for diverse digital audiences and will understand the broader impact of technology on communication practices.

Prerequisites: DGM 1223

DGM 3603 Integrated Marketing (2-2-3)

In this course students will analyse the principles, strategies, and tools required to develop and execute integrated marketing campaigns that harness the power of traditional and digital media. Students will practise the skills to develop, convey, and assess the impact of marketing messages, merging them with traditional marketing strategies.

Prerequisites: DGM 2413

DGM 4703 Organizational Communication (2-2-3)

This course delves deep into the intricacies of organizational communication strategies, emphasizing the use of digital media to enhance engagement, collaboration, and overall performance within an organization. Throughout this course, students will engage in practical exercises that mirror industry communication challenges faced by organizations. This hybrid course is a combination of faculty-led live online lectures coupled with practical learning through workplace-integrated learning in the apprenticeship. This balanced approach blends theoretical knowledge with industry practice.

Prerequisites: DGM 3513

DGM 4716 Industry I (1-20-6)

In this course students will collaborate with industry partners, gain practical experience, and develop a comprehensive understanding of the complexities and challenges of the digital media industry in this course. In addition to exploring the company's background, mastering internal communication strategies, branding, and stakeholder engagement, students will work in situ in an employer's workplace.

DGM 4733 Brand Management (2-2-3)

This course equips students with the knowledge to create, cultivate, and enhance brands, transforming them into influential assets that connect with audiences, foster loyalty, and contribute to business success. Students will gain the ability to identify finely crafted brands and articulate the strategic significance of a brand. This hybrid course is a combination of faculty-led live online lectures coupled with practical learning through workplace-integrated learning in the apprenticeship. This balanced approach blends theoretical knowledge with industry practice.

Prerequisites: DGM 2403

DGM 4743 Capstone I (2-2-3)

Students will develop a research project in this course for the purpose of defining a problem, developing strategy, delivering a research methodology, and analysing research and presenting the communication outcomes as a project. Working in creative teams, students will propose an innovative solution to an organizational need, plan the project to industry standards, and present the proposal as a presentation to a client. The students will complete project milestones, discuss their work with peers, and collaborate with industry professionals.

Prerequisites: DGM 3523

DGM 4803 Intercultural Communication (2-2-3)

This course offers a transformative journey to navigate intercultural interactions with confidence and sensitivity. Students will learn about the interconnected and diverse global landscape, and how the importance of effective communication across cultures is essential for fostering understanding, collaboration, and harmony. This hybrid course is a combination of faculty-led live online lectures coupled with practical learning through workplace-integrated learning in the apprenticeship. This balanced approach blends theoretical knowledge with industry practice.

Prerequisites: DGM 3513

DGM 4816 Industry II (1-20-6)

Students in this apprenticeship program gain practical experience and a deep understanding of the challenges faced by the digital media industry through collaboration with industry partners. Weekly topics cover intercultural communication, media relations, visual communication, crisis management, and legal considerations. Students will apply their knowledge of digital media practices to industry specific situations during this foundational year.

Prerequisites: DGM 4716

DGM 4833 Media Relations (2-2-3)

This course aims to develop the writing and distribution of messages in a variety of formats to multiple media channels and platforms. It also evaluates best media practices and principles in the industry. Students will learn how to engage with journalists and media outlets, a crucial skill for both individuals and organizations. This hybrid course is a combination of faculty-led live online lectures coupled with practical learning through workplace-integrated learning in the apprenticeship. This balanced approach blends theoretical knowledge with industry practice.

Prerequisites: DGM 3503

DGM 4843 Capstone II (2-2-3)

In this course students develop and implement a production plan based on the research and proposal work from Capstone I. Students apply their campaign and project management skills to an industry-relevant project in response to an organizational need. Students will demonstrate their knowledge of entrepreneurship, marketing, communication, self-management, project management, and collaboration through project milestones. Students will design, execute, and evaluate their project, which will also be reviewed by peers and industry professionals.

Prerequisites: DGM 4743