Applied Media

Admission to Program

Admission to the program is explained in the HCT Admission Policy described in the Academic Policies section of this Catalog.

Program Mission 

The mission of the Bachelor of Applied Media is to provide students with the skills, knowledge and competencies required to meet the challenges of the nationally developing discipline of Applied Media and the rapidly changing discipline of media communication. Graduates will have successful careers in Applied Media fields or will be able to pursue advanced degrees successfully. Graduates of this program should be able to communicate effectively, work collaboratively and exhibit high levels of professionalism, ethical responsibility, and engage in life-long learning and professional development to adapt to the rapidly changing work environment.

Program Description

Delivered in a technology rich environment and collaboration with the industry, the Applied Media Program trains students in the areas of Corporate and Media Communication, Graphic Design, and Video Production. Learning takes place in well-equipped studios and labs using state-of-the-art equipment. The transition from college into employment is further enhanced through a well-structured work based learning study program. Graduates are capable of applying creative and critical thinking skills to achieve the highest professional standards in rapidly evolving media, design and communications industries in the region and beyond. The program should prepare students to work in media production, public relations, corporate communication, and visual design.

Students follow a common curriculum in the first three years of the program. In the fourth year of the program, students are required to select one of the following concentrations:

Corporate and Media Communication

• Graphic Design

• Video Production

Students are eligible for a one year Work Experiential Learning experience during their study.

Program Goals

  • Graduates will have successful careers in Applied Media fields or will be able to successfully pursue advanced degrees.
  • Graduates will provide innovative solutions to challenging problems in their profession by applying Applied Media Theories and Skills.
  • Graduates will communicate effectively, work collaboratively and exhibit high levels of technical leadership, professionalism and ethical responsibility.
  • Graduates will engage in life-long learning and professional development to adapt to the rapidly changing work environment.

Program Learning Outcomes

Bachelor of Applied Media

  • Develop competency in core applied media skills, including proficiency in a range of relevant media and communication tools, technology and practices.
  • Develop skills that can be used to describe, analyze, and evaluate theoretical and practical issues in a range of applied media contexts.
  • Demonstrate professional behavior including the ability to communicate and lead in ways that are innovativeprofessional, ethical and socially responsible.
  • Demonstrate professional attitudes including commitment to lifelong independent learning, respect for diversity and informed appreciation of contemporary, societal and global issues.

Corporate and Media Communication Concentration

  • Using visual, technical and critical skills, communicate ideas clearly and professionally about the industry and practice of the Corporate and Media Communication Concentration.
  • Produce creative work demonstrating technical, aesthetic, and conceptual understanding of the industry and practice of the Corporate and Media Communication Concentration.
  • Learn the professional and entrepreneurial  skills and behaviors necessary to compete in the global marketplace for the Corporate and Media Communication Concentration.

Graphic Design Concentration

  • Using visual, technical and critical skills, communicate ideas clearly and professionally about the industry and practice of the Graphic Design Concentration.
  • Produce creative work demonstrating technical, aesthetic, and conceptual understanding of the industry and practice of the Graphic Design Concentration.
  • Learn the professional and entrepreneurial skills and behaviors necessary to compete in the global marketplace for the Graphic Design Concentration.

Video Production Concentration

  • Using visual, technical and critical skills, communicate ideas clearly and professionally about the industry and practice of the Video Production Concentration.
  • Produce creative work demonstrating technical, aesthetic, and conceptual understanding of the industry and practice of the Video Production Concentration.
  • Learn the professional and entrepreneurial skills and behaviors necessary to compete in the global marketplace for the Video Production Concentration.

Completion Requirements

Bachelor of Applied Media

Students must successfully complete a minimum of 132 credits, including:

Applied Media core courses72
Applied Media 4000 electives courses6
Concentration Courses21
General Studies33
Total Credit Hours132
Applied Media Core Courses
Required Credits: 72
CDG 2303Introduction to Graphic Design3
CDG 3003Graphics Studio3
CDG 3503Typography I3
CMC 2303Corporate Communication I3
CMC 3003Digital Marketing3
CMC 3503Social Media3
CMV 2003Motion Graphics3
CMV 3003Viral Video for Social Media3
CMV 3503Video Editing3
CMV 3513Production Skills I3
COM 1003Digital Storytelling3
COM 1123Introduction to Media Technology3
COM 1143Visual Communications3
COM 1153Media Literacy3
COM 1203Photography3
COM 1223History of Media and Design3
COM 2003Convergent Journalism3
COM 2103Creative Writing3
COM 2313Project Management for Media3
COM 3713Media Law and Ethics3
COM 3606Work Placement I6
COM 3616Work Placement II6
4000 Level Elective Courses
Required Credits: 6
CDG 4003New Trends in Graphic Design3
CDG 4013Design Thinking for Innovation3
CMC 4003New Trends in Corporate Communication3
CMC 4013Effective Corporate Communications in a Globalised Workplace3
CMV 4003Film and Video Distribution and Marketing3
CMV 4013Screen Culture3
General Studies
Required Credits: 33
English, Arabic or other Languages
Required Credits: 12
Humanities or Arts
Required Credits: 3
Information Technology or Mathematics
Required Credits: 6
The Natural Sciences
Required Credits: 3
The Social or Behavioral Sciences
Required Credits: 9

Concentration Curriculum


Concentration Name: Corporate and Media Communication Concentration
Total Credit Hours: 21
Concentration Curriculum:
CMC 4023Media Relations3
CMC 4033Corporate Communication II3
CMC 4623Communication Theory & Research Methods3
CMC 4733Strategic Communication3
CMC 4803Internal Communication Management3
CMC 4806Final Project - Corporate and Media Communication6
Concentration Code: CMCC


Concentration Name: Graphic Design Concentration
Total Credit Hours: 21
Concentration Curriculum:
CDG 4023Design Illustration3
CDG 4033Advanced Graphics Studio3
CDG 4503Advanced Typography3
CDG 4713Packaging Design3
CDG 4723Sustainable/Social Design3
CDG 4806Final Project - Graphic Design6
Concentration Code: CDGC


Concentration Name: Video Production Concentration
Total Credit Hours: 21
Concentration Curriculum:
CMV 4103Production Skills II3
CMV 4203Video Scriptwriting3
CMV 4613Short Video Production3
CMV 4713Documentary3
CMV 4803Advanced Edit and Effects3
CMV 4806Final Project - Video Production6
Concentration Code: CMVC

Description Data
Total Required Credits 132
Maximum Duration of Study 6 years
Minimum Duration of Study 4 years
Cost Recovery Program No
Program Code BAAPM
Major Code APM

Bachelor of Applied Media (Corporate and Media Communication)

Plan of Study Grid
Year 1
Semester 1Credit Hours
COM 1123 Introduction to Media Technology 3
COM 1143 Visual Communications 3
COM 1203 Photography 3
LSC 1103 Professional Communication and Reporting 3
LSS 1003 Life and Future Skills 3
 Credit Hours15
Semester 2
AES 1003 Emirati Studies 3
COM 1003 Digital Storytelling 3
COM 1223 History of Media and Design 3
LSM 1123 Quantitative Reasoning 3
LSS 1123 Basic Research Methods 3
 Credit Hours15
Year 2
Semester 3
AES 1013 Arabic Communications 3
CDG 2303 Introduction to Graphic Design 3
COM 1153 Media Literacy 3
COM 2103 Creative Writing 3
LSC 2223 Future Skills Capstone 3
 Credit Hours15
Semester 4
AES 1033 Islamic Culture 3
CMC 2303 Corporate Communication I 3
CMV 2003 Motion Graphics 3
CMV 3513 Production Skills I 3
COM 2003 Convergent Journalism 3
 Credit Hours15
Summer
COM 3606 Work Placement I 6
 Credit Hours6
Year 3
Semester 5
CDG 3003 Graphics Studio 3
CDG 3503 Typography I 3
CMC 3003 Digital Marketing 3
CMV 3503 Video Editing 3
LSN 1113 Introduction to Sustainability 3
 Credit Hours15
Semester 6
BUS 2403 Innovation and Entrepreneurship 3
CMC 3503 Social Media 3
CMV 3003 Viral Video for Social Media 3
COM 2313 Project Management for Media 3
COM 3713 Media Law and Ethics 3
 Credit Hours15
Summer
COM 3616 Work Placement II 6
 Credit Hours6
Year 4
Semester 7
Concentration or elective courses  
CMC 4033 Corporate Communication II 3
CMC 4623 Communication Theory & Research Methods 3
CMC 4733 Strategic Communication 3
ICT 2013 Computational Thinking and Coding 3
Elective 3
 Credit Hours15
Semester 8
Concentration/Elective Courses  
CMC 4023 Media Relations 3
CMC 4803 Internal Communication Management 3
CMC 4806 Final Project - Corporate and Media Communication 6
Elective 3
 Credit Hours15
 Total Credit Hours132

Bachelor of Applied Media (Graphic Design)

Plan of Study Grid
Year 1
Semester 1Credit Hours
COM 1123 Introduction to Media Technology 3
COM 1143 Visual Communications 3
COM 1203 Photography 3
LSC 1103 Professional Communication and Reporting 3
LSS 1003 Life and Future Skills 3
 Credit Hours15
Semester 2
AES 1003 Emirati Studies 3
COM 1003 Digital Storytelling 3
COM 1223 History of Media and Design 3
LSM 1123 Quantitative Reasoning 3
LSS 1123 Basic Research Methods 3
 Credit Hours15
Year 2
Semester 3
AES 1013 Arabic Communications 3
CDG 2303 Introduction to Graphic Design 3
COM 1153 Media Literacy 3
COM 2103 Creative Writing 3
LSC 2223 Future Skills Capstone 3
 Credit Hours15
Semester 4
AES 1033 Islamic Culture 3
CMC 2303 Corporate Communication I 3
CMV 2003 Motion Graphics 3
CMV 3513 Production Skills I 3
COM 2003 Convergent Journalism 3
 Credit Hours15
Summer
COM 3606 Work Placement I 6
 Credit Hours6
Year 3
Semester 5
CDG 3003 Graphics Studio 3
CDG 3503 Typography I 3
CMC 3003 Digital Marketing 3
CMV 3503 Video Editing 3
LSN 1113 Introduction to Sustainability 3
 Credit Hours15
Semester 6
CMC 3503 Social Media 3
CMV 3003 Viral Video for Social Media 3
COM 2313 Project Management for Media 3
COM 3713 Media Law and Ethics 3
BUS 2403 Innovation and Entrepreneurship 3
 Credit Hours15
Summer
COM 3616 Work Placement II 6
 Credit Hours6
Year 4
Semester 7
Concentration or elective courses  
CDG 4023 Design Illustration 3
CDG 4033 Advanced Graphics Studio 3
CDG 4503 Advanced Typography 3
CDG 4713 Packaging Design 3
ICT 2013 Computational Thinking and Coding 3
 Credit Hours15
Semester 8
Concentration/Elective Courses  
CDG 4723 Sustainable/Social Design 3
CDG 4806 Final Project - Graphic Design 6
Elective 3
Elective 3
 Credit Hours15
 Total Credit Hours132

Bachelor of Applied Media (Video Production)

Plan of Study Grid
Year 1
Semester 1Credit Hours
COM 1123 Introduction to Media Technology 3
COM 1143 Visual Communications 3
COM 1203 Photography 3
LSC 1103 Professional Communication and Reporting 3
LSS 1003 Life and Future Skills 3
 Credit Hours15
Semester 2
AES 1003 Emirati Studies 3
COM 1003 Digital Storytelling 3
COM 1223 History of Media and Design 3
LSM 1123 Quantitative Reasoning 3
LSS 1123 Basic Research Methods 3
 Credit Hours15
Year 2
Semester 3
AES 1013 Arabic Communications 3
CDG 2303 Introduction to Graphic Design 3
COM 1153 Media Literacy 3
COM 2103 Creative Writing 3
LSC 2223 Future Skills Capstone 3
 Credit Hours15
Semester 4
AES 1033 Islamic Culture 3
CMC 2303 Corporate Communication I 3
CMV 2003 Motion Graphics 3
CMV 3513 Production Skills I 3
COM 2003 Convergent Journalism 3
 Credit Hours15
Summer
COM 3606 Work Placement I 6
 Credit Hours6
Year 3
Semester 5
CDG 3003 Graphics Studio 3
CDG 3503 Typography I 3
CMC 3003 Digital Marketing 3
CMV 3503 Video Editing 3
LSN 1113 Introduction to Sustainability 3
 Credit Hours15
Semester 6
CMC 3503 Social Media 3
CMV 3003 Viral Video for Social Media 3
COM 2313 Project Management for Media 3
COM 3713 Media Law and Ethics 3
BUS 2403 Innovation and Entrepreneurship 3
 Credit Hours15
Summer
COM 3616 Work Placement II 6
 Credit Hours6
Year 4
Semester 7
Concentration or elective courses  
CMV 4103 Production Skills II 3
CMV 4203 Video Scriptwriting 3
CMV 4613 Short Video Production 3
CMV 4713 Documentary 3
ICT 2013 Computational Thinking and Coding 3
 Credit Hours15
Semester 8
Concentration/Elective Courses  
CMV 4803 Advanced Edit and Effects 3
CMV 4806 Final Project - Video Production 6
Elective 3
Elective 3
 Credit Hours15
 Total Credit Hours132

Additional courses may be offered in each Summer Semester at the discretion of the Academic Faculty.

Adele Myers, Master of Arts (Fine Art), Manchester Metropolitan University, UK

Ahlam Mohammad Ali Al Bannai, Masters (Media Communications), University of Wollongong, Australia

Akhmed Kaleel, PhD (Humanities), Voronezh State University, Russian Federation

Amr Ali, PhD (Social Media), Cairo University, Egypt

Anirban Das, Master of Science (Communication Studies), Manipal Academy of Higher Education, India

Awatef Abdulla Rashed Mushourab Al Hebsi, Bachelor of Applied Science (Applied Media Studies), Higher Colleges of Technology, UAE

Basma Seifelnasr Fouda, PhD (Applied Arts), Helwan University, Bahrain

Bilal Ahmad, Masters (Multimedia Arts), National College of Arts, Lahore, Pakistan

Brilliant Mhlanga, PhD (Cultural & Media Studies), University of Westminster, UK

Elman Padilla, Master of Science (Communication Design), Pratt Institute, USA

Fahed Zaqout, PhD (Instructional Multimedia), University Sains Malaysia, Malaysia

Fatema Al Kamali, Master of Arts (Museum Studies), Zayed University, UAE

Fatema Naser Mohammed Naser Al Suwaidi, Master of Business Administration (Business Administration), Higher Colleges of Technology, UAE

Gaby Milky, Master of Arts (Performance and Multimedia), Loughborough University, UK

Gumesindo Osorio Garcia, PhD (Computer Studies), Glasgow Caledonian University, UK

Ivana Ercegovac, Masters (Journalism), Megatrend University, Serbia

Jana Dambekalne, Masters (Design), Hong Kong Polytechnic University, Hong Kong

Lamis Mawafi, Master Fine Art (Fine Art), Otago Polytechnic, New Zealand

Leo Wong, Master of Fine Arts (Fine Art), American Film Institute, USA

Lim Meng, Master of Business Administration (Luxury Brand Management), International Fashion Academy, France

Maha Abdalla AlBlooshi, Master of Arts (Communications), University of Sharjah, United Arab Emirates

Marko Sredojevic, Masters (Journalism), John Naisbitt University, Serbia

Mohamad Nor, Master of Fine Arts (Imaging Arts), Rochester Institute of Technology, USA

Mohammed Abuhannoud, PhD (Communication Studies), Westphalian Wilhelm University of Munster, Germany

Mohammed Alomari, PhD (Instructional Multimedia), University Sains Malaysia, Malaysia

Nada Abdul Baki, Master of Arts (Media Studies), Norte Dame University Louize, Lebanon

Nada Al Shammari, Master of Arts (Media, Arts, Philosophy & Practice), University of Greenwich, UK

Nada Obaid Altaher, Masters (Graphic Design), Monash University, Australia

Nathan Brines, Master of Fine Arts (Art MFA), East Carolina University, USA

Neil George, Master of Arts (Broadcast Future), City University, UK

Priyanka Dasgupta, PhD (Mass Communication), Nanyang Technological University, Singapore

Quan Tuan Trinh, Masters (Digital Media), The University of Newcastle, Australia

Rizwan Wadood, PhD (Mass Communication), Banasthali Vidyapith, India

Romana Srncova, Master of Arts (Communication Design), University of the Arts London, UK

Safurah Abdul Jalil, PhD (Computer Science), University of Auckland, New Zealand

Shreesha Mairaru, PhD (Communication & Journalism), University of Mysore, India

Susan De Guzman, Master of Education Online & Distance Learning (Distance Learning), University of Southern Queensland, Australia

Tarang Taswir, Master of Arts (Mass Communication), Jamia Millia Islamia, India

Yohance Douglas, Master of Fine Arts (Computer Art), Savannah College of Art & Design, USA

Zahidah Abd Kadir, PhD (Multimedia), University Sains Malaysia, Malaysia

Zakaia Cvitanovich, Master of Arts (Applied Theatre Studies), University of New England, Australia