Applied Media
Admission to Program
Admission to the program is explained in the HCT Admission Policy described in the Academic Policies section of this Catalog.
Program Mission
The mission of the Bachelor of Applied Media is to provide students with the skills, knowledge and competencies required to meet the challenges of the nationally developing discipline of Applied Media and the rapidly changing discipline of media communication. Graduates will have successful careers in Applied Media fields or will be able to pursue advanced degrees successfully. Graduates of this program should be able to communicate effectively, work collaboratively and exhibit high levels of professionalism, ethical responsibility, and engage in life-long learning and professional development to adapt to the rapidly changing work environment.
Program Description
Delivered in a technology rich environment and collaboration with the industry, the Applied Media Program trains students in the areas of Corporate and Media Communication, Graphic Design, and Video Production. Learning takes place in well-equipped studios and labs using state-of-the-art equipment. The transition from college into employment is further enhanced through a well-structured work based learning study program. Graduates are capable of applying creative and critical thinking skills to achieve the highest professional standards in rapidly evolving media, design and communications industries in the region and beyond. The program should prepare students to work in media production, public relations, corporate communication, and visual design.
Students follow a common curriculum in the first three years of the program. In the fourth year of the program, students are required to select one of the following concentrations:
• Corporate and Media Communication
• Graphic Design
• Video Production
Students are eligible for a one year Work Experiential Learning experience during their study.
Program Goals
- Graduates will have successful careers in Applied Media fields or will be able to successfully pursue advanced degrees.
- Graduates will provide innovative solutions to challenging problems in their profession by applying Applied Media Theories and Skills.
- Graduates will communicate effectively, work collaboratively and exhibit high levels of technical leadership, professionalism and ethical responsibility.
- Graduates will engage in life-long learning and professional development to adapt to the rapidly changing work environment.
Program Learning Outcomes
Bachelor of Applied Media
- Develop competency in core applied media skills, including proficiency in a range of relevant media and communication tools, technology and practices.
- Develop skills that can be used to describe, analyze, and evaluate theoretical and practical issues in a range of applied media contexts.
- Demonstrate professional behavior including the ability to communicate and lead in ways that are innovative, professional, ethical and socially responsible.
- Demonstrate professional attitudes including commitment to lifelong independent learning, respect for diversity and informed appreciation of contemporary, societal and global issues.
Corporate and Media Communication Concentration
- Using visual, technical and critical skills, communicate ideas clearly and professionally about the industry and practice of the Corporate and Media Communication Concentration.
- Produce creative work demonstrating technical, aesthetic, and conceptual understanding of the industry and practice of the Corporate and Media Communication Concentration.
- Learn the professional and entrepreneurial skills and behaviors necessary to compete in the global marketplace for the Corporate and Media Communication Concentration.
Graphic Design Concentration
- Using visual, technical and critical skills, communicate ideas clearly and professionally about the industry and practice of the Graphic Design Concentration.
- Produce creative work demonstrating technical, aesthetic, and conceptual understanding of the industry and practice of the Graphic Design Concentration.
- Learn the professional and entrepreneurial skills and behaviors necessary to compete in the global marketplace for the Graphic Design Concentration.
Video Production Concentration
- Using visual, technical and critical skills, communicate ideas clearly and professionally about the industry and practice of the Video Production Concentration.
- Produce creative work demonstrating technical, aesthetic, and conceptual understanding of the industry and practice of the Video Production Concentration.
- Learn the professional and entrepreneurial skills and behaviors necessary to compete in the global marketplace for the Video Production Concentration.
Completion Requirements
Bachelor of Applied Media
Students must successfully complete a minimum of 132 credits, including:
Code | Title | Credit Hours |
---|---|---|
Applied Media core courses | 72 | |
Applied Media 4000 electives courses | 6 | |
Concentration Courses | 21 | |
General Studies | 33 | |
Total Credit Hours | 132 |
Code | Title | Credit Hours |
---|---|---|
Applied Media Core Courses | ||
Required Credits: 72 | ||
CDG 2303 | Introduction to Graphic Design | 3 |
CDG 3003 | Graphics Studio | 3 |
CDG 3503 | Typography I | 3 |
CMC 2303 | Corporate Communication I | 3 |
CMC 3003 | Digital Marketing | 3 |
CMC 3503 | Social Media | 3 |
CMV 2003 | Motion Graphics | 3 |
CMV 3003 | Viral Video for Social Media | 3 |
CMV 3503 | Video Editing | 3 |
CMV 3513 | Production Skills I | 3 |
COM 1003 | Digital Storytelling | 3 |
COM 1123 | Introduction to Media Technology | 3 |
COM 1143 | Visual Communications | 3 |
COM 1153 | Media Literacy | 3 |
COM 1203 | Photography | 3 |
COM 1223 | History of Media and Design | 3 |
COM 2003 | Convergent Journalism | 3 |
COM 2103 | Creative Writing | 3 |
COM 2313 | Project Management for Media | 3 |
COM 3713 | Media Law and Ethics | 3 |
COM 3606 | Work Placement I | 6 |
COM 3616 | Work Placement II | 6 |
4000 Level Elective Courses | ||
Required Credits: 6 | ||
CDG 4003 | New Trends in Graphic Design | 3 |
CDG 4013 | Design Thinking for Innovation | 3 |
CMC 4003 | New Trends in Corporate Communication | 3 |
CMC 4013 | Effective Corporate Communications in a Globalised Workplace | 3 |
CMV 4003 | Film and Video Distribution and Marketing | 3 |
CMV 4013 | Screen Culture | 3 |
General Studies | ||
Required Credits: 33 | ||
English, Arabic or other Languages | ||
Required Credits: 12 | ||
Humanities or Arts | ||
Required Credits: 3 | ||
Information Technology or Mathematics | ||
Required Credits: 6 | ||
The Natural Sciences | ||
Required Credits: 3 | ||
The Social or Behavioral Sciences | ||
Required Credits: 9 |
Concentration Curriculum
Concentration Name: Corporate and Media Communication Concentration
Total Credit Hours: 21
Concentration Curriculum:
Code | Title | Credit Hours |
---|---|---|
CMC 4023 | Media Relations | 3 |
CMC 4033 | Corporate Communication II | 3 |
CMC 4623 | Communication Theory & Research Methods | 3 |
CMC 4733 | Strategic Communication | 3 |
CMC 4803 | Internal Communication Management | 3 |
CMC 4913 | Capstone Communications Project I | 3 |
CMC 4923 | Capstone Communications Project II | 3 |
Concentration Code: CMCC |
Concentration Name: Graphic Design Concentration
Total Credit Hours: 21
Concentration Curriculum:
Code | Title | Credit Hours |
---|---|---|
CDG 4023 | Design Illustration | 3 |
CDG 4033 | Advanced Graphics Studio | 3 |
CDG 4503 | Advanced Typography | 3 |
CDG 4713 | Packaging Design | 3 |
CDG 4723 | Sustainable Design | 3 |
CDG 4913 | Capstone Graphic Project I | 3 |
CDG 4923 | Capstone Graphic Project II | 3 |
Concentration Code: CDGC |
Concentration Name: Video Production Concentration
Total Credit Hours: 21
Concentration Curriculum:
Code | Title | Credit Hours |
---|---|---|
CMV 4103 | Production Skills II | 3 |
CMV 4203 | Video Scriptwriting | 3 |
CMV 4613 | Short Video Production | 3 |
CMV 4713 | Documentary | 3 |
CMV 4803 | Advanced Edit and Effects | 3 |
CMV 4913 | Capstone Video Project I | 3 |
CMV 4923 | Capstone Video Project II | 3 |
Concentration Code: CMVC |
Description | Data |
---|---|
Total Required Credits | 132 |
Maximum Duration of Study | 6 years |
Minimum Duration of Study | 4 years |
Cost Recovery Program | No |
Program Code | BAAPM |
Major Code | APM |
Bachelor of Applied Media (Corporate and Media Communication)
Year 1 | ||
---|---|---|
Semester 1 | Credit Hours | |
COM 1123 | Introduction to Media Technology | 3 |
COM 1143 | Visual Communications | 3 |
COM 1203 | Photography | 3 |
LSC 1103 | Professional Communication and Reporting | 3 |
LSS 1003 | Life and Future Skills | 3 |
Credit Hours | 15 | |
Semester 2 | ||
AES 1003 | Emirati Studies | 3 |
COM 1003 | Digital Storytelling | 3 |
COM 1223 | History of Media and Design | 3 |
LSM 1123 | Quantitative Reasoning | 3 |
LSS 1123 | Basic Research Methods | 3 |
Credit Hours | 15 | |
Year 2 | ||
Semester 3 | ||
AES 1013 | Arabic Communications | 3 |
CDG 2303 | Introduction to Graphic Design | 3 |
COM 1153 | Media Literacy | 3 |
COM 2103 | Creative Writing | 3 |
LSC 2193 | Applied Skills Capstone | 3 |
Credit Hours | 15 | |
Semester 4 | ||
AES 1033 | Islamic Culture | 3 |
CMC 2303 | Corporate Communication I | 3 |
CMV 2003 | Motion Graphics | 3 |
CMV 3513 | Production Skills I | 3 |
COM 2003 | Convergent Journalism | 3 |
Credit Hours | 15 | |
Summer | ||
COM 3606 | Work Placement I | 6 |
Credit Hours | 6 | |
Year 3 | ||
Semester 5 | ||
CDG 3003 | Graphics Studio | 3 |
CDG 3503 | Typography I | 3 |
CMC 3003 | Digital Marketing | 3 |
CMV 3503 | Video Editing | 3 |
LSN 1113 | Introduction to Sustainability | 3 |
Credit Hours | 15 | |
Semester 6 | ||
BUS 2403 | Innovation and Entrepreneurship | 3 |
CMC 3503 | Social Media | 3 |
CMV 3003 | Viral Video for Social Media | 3 |
COM 2313 | Project Management for Media | 3 |
COM 3713 | Media Law and Ethics | 3 |
Credit Hours | 15 | |
Summer | ||
COM 3616 | Work Placement II | 6 |
Credit Hours | 6 | |
Year 4 | ||
Semester 7 | ||
Concentration or elective courses | ||
CMC 4033 | Corporate Communication II | 3 |
CMC 4623 | Communication Theory & Research Methods | 3 |
CMC 4733 | Strategic Communication | 3 |
CMC 4913 | Capstone Communications Project I | 3 |
Elective | 3 | |
Credit Hours | 15 | |
Semester 8 | ||
Concentration/Elective Courses | ||
CMC 4023 | Media Relations | 3 |
CMC 4803 | Internal Communication Management | 3 |
CMC 4923 | Capstone Communications Project II | 3 |
ICT 2013 | Computational Thinking and Coding | 3 |
Elective | 3 | |
Credit Hours | 15 | |
Total Credit Hours | 132 |
Bachelor of Applied Media (Graphic Design)
Year 1 | ||
---|---|---|
Semester 1 | Credit Hours | |
COM 1123 | Introduction to Media Technology | 3 |
COM 1143 | Visual Communications | 3 |
COM 1203 | Photography | 3 |
LSC 1103 | Professional Communication and Reporting | 3 |
LSS 1003 | Life and Future Skills | 3 |
Credit Hours | 15 | |
Semester 2 | ||
AES 1003 | Emirati Studies | 3 |
COM 1003 | Digital Storytelling | 3 |
COM 1223 | History of Media and Design | 3 |
LSM 1123 | Quantitative Reasoning | 3 |
LSS 1123 | Basic Research Methods | 3 |
Credit Hours | 15 | |
Year 2 | ||
Semester 3 | ||
AES 1013 | Arabic Communications | 3 |
CDG 2303 | Introduction to Graphic Design | 3 |
COM 1153 | Media Literacy | 3 |
COM 2103 | Creative Writing | 3 |
LSC 2223 | Future Skills Capstone | 3 |
Credit Hours | 15 | |
Semester 4 | ||
AES 1033 | Islamic Culture | 3 |
CMC 2303 | Corporate Communication I | 3 |
CMV 2003 | Motion Graphics | 3 |
CMV 3513 | Production Skills I | 3 |
COM 2003 | Convergent Journalism | 3 |
Credit Hours | 15 | |
Summer | ||
COM 3606 | Work Placement I | 6 |
Credit Hours | 6 | |
Year 3 | ||
Semester 5 | ||
CDG 3003 | Graphics Studio | 3 |
CDG 3503 | Typography I | 3 |
CMC 3003 | Digital Marketing | 3 |
CMV 3503 | Video Editing | 3 |
LSN 1113 | Introduction to Sustainability | 3 |
Credit Hours | 15 | |
Semester 6 | ||
CMC 3503 | Social Media | 3 |
CMV 3003 | Viral Video for Social Media | 3 |
COM 2313 | Project Management for Media | 3 |
COM 3713 | Media Law and Ethics | 3 |
BUS 2403 | Innovation and Entrepreneurship | 3 |
Credit Hours | 15 | |
Summer | ||
COM 3616 | Work Placement II | 6 |
Credit Hours | 6 | |
Year 4 | ||
Semester 7 | ||
Concentration or elective courses | ||
CDG 4023 | Design Illustration | 3 |
CDG 4033 | Advanced Graphics Studio | 3 |
CDG 4503 | Advanced Typography | 3 |
CDG 4713 | Packaging Design | 3 |
CDG 4913 | Capstone Graphic Project I | 3 |
Credit Hours | 15 | |
Semester 8 | ||
Concentration/Elective Courses | ||
CDG 4723 | Sustainable Design | 3 |
CDG 4923 | Capstone Graphic Project II | 3 |
ICT 2013 | Computational Thinking and Coding | 3 |
Elective | 3 | |
Elective | 3 | |
Credit Hours | 15 | |
Total Credit Hours | 132 |
Bachelor of Applied Media (Video Production)
Year 1 | ||
---|---|---|
Semester 1 | Credit Hours | |
COM 1123 | Introduction to Media Technology | 3 |
COM 1143 | Visual Communications | 3 |
COM 1203 | Photography | 3 |
LSC 1103 | Professional Communication and Reporting | 3 |
LSS 1003 | Life and Future Skills | 3 |
Credit Hours | 15 | |
Semester 2 | ||
AES 1003 | Emirati Studies | 3 |
COM 1003 | Digital Storytelling | 3 |
COM 1223 | History of Media and Design | 3 |
LSM 1123 | Quantitative Reasoning | 3 |
LSS 1123 | Basic Research Methods | 3 |
Credit Hours | 15 | |
Year 2 | ||
Semester 3 | ||
AES 1013 | Arabic Communications | 3 |
CDG 2303 | Introduction to Graphic Design | 3 |
COM 1153 | Media Literacy | 3 |
COM 2103 | Creative Writing | 3 |
LSC 2223 | Future Skills Capstone | 3 |
Credit Hours | 15 | |
Semester 4 | ||
AES 1033 | Islamic Culture | 3 |
CMC 2303 | Corporate Communication I | 3 |
CMV 2003 | Motion Graphics | 3 |
CMV 3513 | Production Skills I | 3 |
COM 2003 | Convergent Journalism | 3 |
Credit Hours | 15 | |
Summer | ||
COM 3606 | Work Placement I | 6 |
Credit Hours | 6 | |
Year 3 | ||
Semester 5 | ||
CDG 3003 | Graphics Studio | 3 |
CDG 3503 | Typography I | 3 |
CMC 3003 | Digital Marketing | 3 |
CMV 3503 | Video Editing | 3 |
LSN 1113 | Introduction to Sustainability | 3 |
Credit Hours | 15 | |
Semester 6 | ||
CMC 3503 | Social Media | 3 |
CMV 3003 | Viral Video for Social Media | 3 |
COM 2313 | Project Management for Media | 3 |
COM 3713 | Media Law and Ethics | 3 |
BUS 2403 | Innovation and Entrepreneurship | 3 |
Credit Hours | 15 | |
Summer | ||
COM 3616 | Work Placement II | 6 |
Credit Hours | 6 | |
Year 4 | ||
Semester 7 | ||
Concentration or elective courses | ||
CMV 4103 | Production Skills II | 3 |
CMV 4203 | Video Scriptwriting | 3 |
CMV 4613 | Short Video Production | 3 |
CMV 4713 | Documentary | 3 |
CMV 4913 | Capstone Video Project I | 3 |
Credit Hours | 15 | |
Semester 8 | ||
Concentration/Elective Courses | ||
CMV 4803 | Advanced Edit and Effects | 3 |
CMV 4923 | Capstone Video Project II | 3 |
ICT 2013 | Computational Thinking and Coding | 3 |
Elective | 3 | |
Elective | 3 | |
Credit Hours | 15 | |
Total Credit Hours | 132 |
Additional courses may be offered in each Summer Semester at the discretion of the Academic Faculty.
Adele Myers, Master of Arts (Fine Art), Manchester Metropolitan University, UK
Ahlam Mohammad Ali Al Bannai, Masters (Media Communications), University of Wollongong, Australia
Akhmed Kaleel, PhD (Humanities), Voronezh State University, Russian Federation
Amr Ali, PhD (Social Media), Cairo University, Egypt
Anirban Das, Master of Science (Communication Studies), Manipal Academy of Higher Education, India
Awatef Abdulla Rashed Mushourab Al Hebsi, Bachelor of Applied Science (Applied Media Studies), Higher Colleges of Technology, UAE
Basma Seifelnasr Fouda, PhD (Applied Arts), Helwan University, Bahrain
Bilal Ahmad, Masters (Multimedia Arts), National College of Arts, Lahore, Pakistan
Brilliant Mhlanga, PhD (Cultural & Media Studies), University of Westminster, UK
Elman Padilla, Master of Science (Communication Design), Pratt Institute, USA
Fahed Zaqout, PhD (Instructional Multimedia), University Sains Malaysia, Malaysia
Fatema Al Kamali, Master of Arts (Museum Studies), Zayed University, UAE
Fatema Naser Mohammed Naser Al Suwaidi, Master of Business Administration (Business Administration), Higher Colleges of Technology, UAE
Gaby Milky, Master of Arts (Performance and Multimedia), Loughborough University, UK
Gumesindo Osorio Garcia, PhD (Computer Studies), Glasgow Caledonian University, UK
Ivana Ercegovac, Masters (Journalism), Megatrend University, Serbia
Jana Dambekalne, Masters (Design), Hong Kong Polytechnic University, Hong Kong
Lamis Mawafi, Master Fine Art (Fine Art), Otago Polytechnic, New Zealand
Leo Wong, Master of Fine Arts (Fine Art), American Film Institute, USA
Lim Meng, Master of Business Administration (Luxury Brand Management), International Fashion Academy, France
Maha Abdalla AlBlooshi, Master of Arts (Communications), University of Sharjah, United Arab Emirates
Marko Sredojevic, Masters (Journalism), John Naisbitt University, Serbia
Mohamad Nor, Master of Fine Arts (Imaging Arts), Rochester Institute of Technology, USA
Mohammed Abuhannoud, PhD (Communication Studies), Westphalian Wilhelm University of Munster, Germany
Mohammed Alomari, PhD (Instructional Multimedia), University Sains Malaysia, Malaysia
Nada Abdul Baki, Master of Arts (Media Studies), Norte Dame University Louize, Lebanon
Nada Al Shammari, Master of Arts (Media, Arts, Philosophy & Practice), University of Greenwich, UK
Nada Obaid Altaher, Masters (Graphic Design), Monash University, Australia
Nathan Brines, Master of Fine Arts (Art MFA), East Carolina University, USA
Neil George, Master of Arts (Broadcast Future), City University, UK
Priyanka Dasgupta, PhD (Mass Communication), Nanyang Technological University, Singapore
Quan Tuan Trinh, Masters (Digital Media), The University of Newcastle, Australia
Rizwan Wadood, PhD (Mass Communication), Banasthali Vidyapith, India
Romana Srncova, Master of Arts (Communication Design), University of the Arts London, UK
Safurah Abdul Jalil, PhD (Computer Science), University of Auckland, New Zealand
Shreesha Mairaru, PhD (Communication & Journalism), University of Mysore, India
Susan De Guzman, Master of Education Online & Distance Learning (Distance Learning), University of Southern Queensland, Australia
Tarang Taswir, Master of Arts (Mass Communication), Jamia Millia Islamia, India
Yohance Douglas, Master of Fine Arts (Computer Art), Savannah College of Art & Design, USA
Zahidah Abd Kadir, PhD (Multimedia), University Sains Malaysia, Malaysia
Zakaia Cvitanovich, Master of Arts (Applied Theatre Studies), University of New England, Australia