Diploma in Sales and Marketing
Program Description
The Diploma in Sales and Marketing is a two year immersive sales and marketing program aimed at equipping learners with both skills and practical competences to seamlessly transition from the classroom into fully-fledge sales and marketing professionals capable of undertaking a variety of sales and marketing roles from day 1 in the workplace. The diploma is integrative in nature, straddling the theory and on-the-job learning to ensure that students seamlessly apply skills learned in class in their respective workplaces soon after the class. Students develop a range of skills and competences including but not limited to lead generation, funnel management, customer profiling, managing the sales process, sales people management and motivation, use of digital tools and platforms, use of marketing data to inform marketing decisions as well as applying ethical principles in the sales process to name but a few.
Program Learning Outcomes
Upon graduation, a HCT graduate in Diploma in Sales and Marketing should be able to:
- Demonstrate knowledge of using techniques, skills and relevant technologies for identifying customer needs and propose an organisational product or service solution to address the identified needs in an ethical manner.
- Identify, profile and qualify leads using established sales funnel methodologies.
- Apply written, oral, and graphical communication to articulate customer needs, package an organisational response and present the same back to customers to address both customer and organisational needs.
- Conduct environmental, business and competitor research analyses as a way to inform sales and marketing planning processes.
- Identify and recognise emerging technologies and equip themselves with requisite personal development as a way to remain relevant and up to date in the use of technology apps for sales management.
Occupation and Industry Sector
Completion Requirements
Students seeking the Diploma in Sales and Marketing qualification must successfully complete all mandatory core courses worth 63 credits.
| Code | Title | Credit Hours |
|---|---|---|
Sales and Marketing Mandatory Core Courses | ||
| Required Credits : 63 | ||
| GED 100 | Develop English language skills | 3 |
| SEM 142 | Understand Marketing Fundamentals | 4 |
| SEM 143 | Develop Communication and Customer Service Skills | 4 |
| SEM 144 | Analyse Consumer Behaviour | 4 |
| SEM 145 | Conduct Market Research | 4 |
| SEM 146 | Manage Customer Relationships and Experience | 4 |
| SEM 147 | Apply Digital and AI Marketing Tools | 4 |
| SEM 148 | Develop Integrated and Sustainable Marketing Strategies | 4 |
| SEM 270 | Deliver Customer Service and Sales Support 1 | 4 |
| SEM 271 | Deliver Customer Service and Sales Support 2 | 4 |
| SEM 272 | Map Customer Experience Improvements 1 | 4 |
| SEM 273 | Map Customer Experience Improvements 2 | 4 |
| SEM 274 | Gather Sales and Market Insights 1 | 4 |
| SEM 275 | Gather Sales and Market Insights 2 | 4 |
| SEM 276 | Develop Integrated Marketing Strategies 1 | 4 |
| SEM 277 | Develop Integrated Marketing Strategies 2 | 4 |
| Description | Data |
|---|---|
| Total Required Credits | 63 |
| Maximum Duration of Study | 3 years |
| Minimum Duration of Study | 2 years |
| Program Code | DPMKS |
| Major Code | MKS |
Recommended Sequence of Study
Diploma in Sales and Marketing
| Year 1 | ||
|---|---|---|
| Semester 1 | Credit Hours | |
| GED 100 | Develop English language skills | 3 |
| SEM 142 | Understand Marketing Fundamentals | 4 |
| SEM 143 | Develop Communication and Customer Service Skills | 4 |
| SEM 144 | Analyse Consumer Behaviour | 4 |
| Credit Hours | 15 | |
| Semester 2 | ||
| SEM 145 | Conduct Market Research | 4 |
| SEM 146 | Manage Customer Relationships and Experience | 4 |
| SEM 147 | Apply Digital and AI Marketing Tools | 4 |
| SEM 148 | Develop Integrated and Sustainable Marketing Strategies | 4 |
| Credit Hours | 16 | |
| Year 2 | ||
| Semester 3 | ||
| SEM 270 | Deliver Customer Service and Sales Support 1 | 4 |
| SEM 271 | Deliver Customer Service and Sales Support 2 | 4 |
| SEM 272 | Map Customer Experience Improvements 1 | 4 |
| SEM 273 | Map Customer Experience Improvements 2 | 4 |
| Credit Hours | 16 | |
| Semester 4 | ||
| SEM 274 | Gather Sales and Market Insights 1 | 4 |
| SEM 275 | Gather Sales and Market Insights 2 | 4 |
| SEM 276 | Develop Integrated Marketing Strategies 1 | 4 |
| SEM 277 | Develop Integrated Marketing Strategies 2 | 4 |
| Credit Hours | 16 | |
| Total Credit Hours | 63 | |