Applied Media
This is an archived copy of the 2019-2020 catalog. To access the most recent version of the catalog, please visit https://hctcatalog.hct.ac.ae.
Admission to Program
In addition to general HCT admission requirements as stated in the HCT Admission Policy described in the Academic Policies section of this Catalog, this program requires students to complete Foundations Math Level 1 or equivalent as minimum entry requirements for the program.
Program Mission
The mission of the Bachelor of Applied Media is to provide students with the skills, knowledge and competencies required to meet the challenges of the nationally developing discipline of Applied Media and the rapidly changing discipline of media communication. Graduates will have successful careers in Applied Media fields or will be able to pursue advanced degrees successfully. Graduates of this program should be able to communicate effectively, work collaboratively and exhibit high levels of professionalism, ethical responsibility, and engage in life-long learning and professional development to adapt to the rapidly changing work environment.
Program Description
Delivered in a technology rich environment and collaboration with the industry, the Applied Media Program trains students in the areas of Corporate Communications, Graphic Design, and Video Production. Learning takes place in well-equipped studios and labs using state-of-the-art equipment. The transition from college into employment is further enhanced through a well-structured work based learning study program. Graduates are capable of applying creative and critical thinking skills to achieve the highest professional standards in rapidly evolving media, design and communications industries in the region and beyond. The program should prepare students to work in media production, public relations, corporate communication, and visual design.
The program has been designed with the first three common years leading to a Higher Diploma in Applied Media. In the fourth year of the program, the student is required to select one of the following concentrations:
• Corporate Communications
• Graphic Design
• Video Production
Students have the option to exit the program with a Higher Diploma in Applied Media after completion of the third year.
Program Goals
-
Graduates will have successful careers in Applied Media fields or will be able to successfully pursue advanced degrees.
-
Graduates will provide solutions to challenging problems in their profession by applying Applied Media Theories and Skills.
-
Graduates will communicate effectively, work collaboratively and exhibit high levels of professionalism and ethical responsibility.
-
Graduates will engage in life-long learning and professional development to adapt to the rapidly changing work environment.
Program Learning Outcomes
Bachelor of Applied Media
- Develop competency in core applied media skills, including proficiency in a range of relevant media and communication tools, technology and practices.
- Develop skills that can be used to describe, analyze, and evaluate theoretical and practical issues in a range of applied media contexts.
- Demonstrate professional behavior including the ability to communicate and lead in ways that are professional, ethical and socially responsible.
- Demonstrate professional attitudes including commitment to lifelong independent learning, respect for diversity and informed appreciation of contemporary, societal and global issues.
Corporate Communications Concentration
- Using visual, technical and critical skills, communicate ideas clearly and professionally about the industry and practice of the Corporate Communications Concentration.
- Produce creative work demonstrating technical, aesthetic, and conceptual understanding of the industry and practice of the Corporate Communications Concentration.
- Learn the professional skills and behaviors necessary to compete in the global marketplace for the Corporate Communications Concentration.
Graphic Design Concentration
- Using visual, technical and critical skills, communicate ideas clearly and professionally about the industry and practice of the Graphic Design Concentration.
- Produce creative work demonstrating technical, aesthetic, and conceptual understanding of the industry and practice of the Graphic Design Concentration.
- Learn the professional skills and behaviors necessary to compete in the global marketplace for the Graphic Design Concentration.
Video Production Concentration
- Using visual, technical and critical skills, communicate ideas clearly and professionally about the industry and practice of the Video Production Concentration.
- Produce creative work demonstrating technical, aesthetic, and conceptual understanding of the industry and practice of the Video Production Concentration.
- Learn the professional skills and behaviors necessary to compete in the global marketplace for the Video Production Concentration.
Completion Requirements
Students must successfully complete a minimum of 132 credits, including:
Code | Title | Credit Hours |
---|---|---|
Applied Media core courses | 72 | |
Applied Media 4000 electives courses | 6 | |
Concentration Courses | 21 | |
General Studies | 33 | |
Total Credit Hours | 132 |
Code | Title | Credit Hours |
---|---|---|
Applied Media Core Courses | ||
Required Credits: 72 | ||
CDG 2303 | Introduction to Graphic Design | 3 |
CDG 3003 | Graphics Studio | 3 |
CDG 3503 | Typography I | 3 |
CMC 2303 | Corporate Communication I | 3 |
CMC 3003 | Digital Marketing | 3 |
CMC 3503 | Social Media | 3 |
CMV 2003 | Motion Graphics | 3 |
CMV 3003 | Viral Video for Social Media | 3 |
CMV 3503 | Video Editing | 3 |
CMV 3513 | Production Skills I | 3 |
COM 1003 | Digital Storytelling | 3 |
COM 1123 | Introduction to Media Technology | 3 |
COM 1143 | Visual Communications | 3 |
COM 1153 | Media Literacy | 3 |
COM 1203 | Photography | 3 |
COM 1223 | History of Media and Design | 3 |
COM 2003 | Convergent Journalism | 3 |
COM 2103 | Creative Writing | 3 |
COM 2313 | Project Management for Media | 3 |
COM 3013 | Interviewing and Presenting | 3 |
COM 3606 | Work Placement I | 6 |
COM 3616 | Work Placement II | 6 |
4000 Level Elective Courses | ||
Required Credits: 6 | ||
CDG 4003 | New Trends in Graphic Design | 3 |
CDG 4013 | Design Thinking for Innovation | 3 |
CMC 4003 | New Trends in Corporate Communication | 3 |
CMC 4013 | Effective Corporate Communications in a Globalised Workplace | 3 |
CMV 4003 | Film and Video Distribution and Marketing | 3 |
CMV 4013 | Screen Culture | 3 |
General Studies | ||
Required Credits: 33 | ||
English, Arabic or other Languages | ||
Required Credits: 12 | ||
Humanities or Arts | ||
Required Credits: 3 | ||
Information Technology or Mathematics | ||
Required Credits: 6 | ||
The Natural Sciences | ||
Required Credits: 3 | ||
The Social or Behavioral Sciences | ||
Required Credits: 9 |
Concentration Curriculum
Concentration Name: Corporate Communication Concentration
Total Credit Hours: 21
Concentration Curriculum:
Code | Title | Credit Hours |
---|---|---|
CMC 4023 | Media Relations | 3 |
CMC 4033 | Corporate Communication II | 3 |
CMC 4623 | Communication Theory & Research Methods | 3 |
CMC 4713 | Media Law and Ethics | 3 |
CMC 4803 | Internal Communication Management | 3 |
CMC 4806 | Final Project - Corporate and Media Communication | 6 |
Concentration Code: CMCC |
Concentration Electives:
Concentration Name: Graphic Design Concentration
Total Credit Hours: 21
Concentration Curriculum:
Code | Title | Credit Hours |
---|---|---|
CDG 4023 | Design Illustration | 3 |
CDG 4033 | Advanced Graphics Studio | 3 |
CDG 4503 | Advanced Typography | 3 |
CDG 4713 | Packaging Design | 3 |
CDG 4723 | Sustainable/Social Design | 3 |
CDG 4806 | Final Project - Graphic Design | 6 |
Concentration Code: CDGC |
Concentration Electives:
Concentration Name: Video Production Concentration
Total Credit Hours: 21
Concentration Curriculum:
Code | Title | Credit Hours |
---|---|---|
CMV 4103 | Production Skills II | 3 |
CMV 4203 | Video Scriptwriting | 3 |
CMV 4613 | Short Video Production | 3 |
CMV 4713 | Documentary | 3 |
CMV 4803 | Advanced Edit and Effects | 3 |
CMV 4806 | Final Project - Video Production | 6 |
Concentration Code: CMVC |
Concentration Electives:
Description | Data |
---|---|
Total Required Credits | 132 |
Maximum Duration of Study | 6 |
Minimum Duration of Study | 4 |
Cost Recovery Program | No |
Program Code | BAAPM |
Major Code | APM |
Bachelor in Applied Media
Corporate Communication Concentration
Year 1 | ||
---|---|---|
Semester 1 | Credit Hours | |
COM 1123 | Introduction to Media Technology | 3 |
COM 1143 | Visual Communications | 3 |
COM 1203 | Photography | 3 |
LSC 1103 | Professional Communication and Reporting | 3 |
LSS 1003 | Life and Future Skills | 3 |
Credit Hours | 15 | |
Semester 2 | ||
AES 1013 | Arabic Communications I | 3 |
COM 1003 | Digital Storytelling | 3 |
COM 1223 | History of Media and Design | 3 |
LSC 2103 | Academic Reading and Writing II | 3 |
LSM 1123 | Quantitative Reasoning | 3 |
Credit Hours | 15 | |
Year 2 | ||
Semester 1 | ||
AES 1003 | Emirati Studies | 3 |
CDG 2303 | Introduction to Graphic Design | 3 |
COM 1153 | Media Literacy | 3 |
COM 2103 | Creative Writing | 3 |
ICT 2013 | Computational Thinking and Coding | 3 |
Credit Hours | 15 | |
Semester 2 | ||
CMC 2303 | Corporate Communication I | 3 |
CMV 2003 | Motion Graphics | 3 |
CMV 3513 | Production Skills I | 3 |
COM 2003 | Convergent Journalism | 3 |
LSS 1123 | Basic Research Methods | 3 |
Credit Hours | 15 | |
Summer | ||
COM 3606 | Work Placement I | 6 |
Credit Hours | 6 | |
Year 3 | ||
Semester 1 | ||
CDG 3003 | Graphics Studio | 3 |
CDG 3503 | Typography I | 3 |
CMC 3003 | Digital Marketing | 3 |
CMV 3503 | Video Editing | 3 |
LSN 1113 | Introduction to Sustainability | 3 |
Credit Hours | 15 | |
Semester 2 | ||
CMC 3503 | Social Media | 3 |
CMV 3003 | Viral Video for Social Media | 3 |
COM 2313 | Project Management for Media | 3 |
COM 3013 | Interviewing and Presenting | 3 |
BUS 2403 | Innovation and Entrepreneurship | 3 |
Credit Hours | 15 | |
Summer | ||
COM 3616 | Work Placement II | 6 |
Higher Diploma in Applied Media Exit Option | ||
Credit Hours | 6 | |
Year 4 | ||
Semester 1 | ||
Concentration or elective courses | ||
AES 3003 | Professional Arabic | 3 |
CMC 4033 | Corporate Communication II | 3 |
CMC 4623 | Communication Theory & Research Methods | 3 |
CMC 4713 | Media Law and Ethics | 3 |
Elective | 3 | |
Credit Hours | 15 | |
Semester 2 | ||
Concentration/Elective Courses | ||
CMC 4023 | Media Relations | 3 |
CMC 4803 | Internal Communication Management | 3 |
CMC 4806 | Final Project - Corporate and Media Communication | 6 |
Elective | 3 | |
Credit Hours | 15 | |
Total Credit Hours | 132 |
Graphic Design Concentration
Year 1 | ||
---|---|---|
Semester 1 | Credit Hours | |
COM 1123 | Introduction to Media Technology | 3 |
COM 1143 | Visual Communications | 3 |
COM 1203 | Photography | 3 |
LSC 1103 | Professional Communication and Reporting | 3 |
LSS 1003 | Life and Future Skills | 3 |
Credit Hours | 15 | |
Semester 2 | ||
AES 1013 | Arabic Communications I | 3 |
COM 1003 | Digital Storytelling | 3 |
COM 1223 | History of Media and Design | 3 |
LSC 2103 | Academic Reading and Writing II | 3 |
LSM 1123 | Quantitative Reasoning | 3 |
Credit Hours | 15 | |
Year 2 | ||
Semester 1 | ||
AES 1003 | Emirati Studies | 3 |
CDG 2303 | Introduction to Graphic Design | 3 |
COM 1153 | Media Literacy | 3 |
COM 2103 | Creative Writing | 3 |
ICT 2013 | Computational Thinking and Coding | 3 |
Credit Hours | 15 | |
Semester 2 | ||
CMC 2303 | Corporate Communication I | 3 |
CMV 2003 | Motion Graphics | 3 |
CMV 3513 | Production Skills I | 3 |
COM 2003 | Convergent Journalism | 3 |
LSS 1123 | Basic Research Methods | 3 |
Credit Hours | 15 | |
Summer | ||
COM 3606 | Work Placement I | 6 |
Credit Hours | 6 | |
Year 3 | ||
Semester 1 | ||
CDG 3003 | Graphics Studio | 3 |
CDG 3503 | Typography I | 3 |
CMC 3003 | Digital Marketing | 3 |
CMV 3503 | Video Editing | 3 |
LSN 1113 | Introduction to Sustainability | 3 |
Credit Hours | 15 | |
Semester 2 | ||
CMC 3503 | Social Media | 3 |
CMV 3003 | Viral Video for Social Media | 3 |
COM 2313 | Project Management for Media | 3 |
COM 3013 | Interviewing and Presenting | 3 |
BUS 2403 | Innovation and Entrepreneurship | 3 |
Credit Hours | 15 | |
Summer | ||
COM 3616 | Work Placement II | 6 |
Higher Diploma in Applied Media Exit Option | ||
Credit Hours | 6 | |
Year 4 | ||
Semester 1 | ||
Concentration or elective courses | ||
AES 3003 | Professional Arabic | 3 |
CDG 4023 | Design Illustration | 3 |
CDG 4033 | Advanced Graphics Studio | 3 |
CDG 4503 | Advanced Typography | 3 |
CDG 4713 | Packaging Design | 3 |
Credit Hours | 15 | |
Semester 2 | ||
Concentration/Elective Courses | ||
CDG 4723 | Sustainable/Social Design | 3 |
CDG 4806 | Final Project - Graphic Design | 6 |
Elective | 3 | |
Elective | 3 | |
Credit Hours | 15 | |
Total Credit Hours | 132 |
Video Production Concentration
Year 1 | ||
---|---|---|
Semester 1 | Credit Hours | |
COM 1123 | Introduction to Media Technology | 3 |
COM 1143 | Visual Communications | 3 |
COM 1203 | Photography | 3 |
LSC 1103 | Professional Communication and Reporting | 3 |
LSS 1003 | Life and Future Skills | 3 |
Credit Hours | 15 | |
Semester 2 | ||
AES 1013 | Arabic Communications I | 3 |
COM 1003 | Digital Storytelling | 3 |
COM 1223 | History of Media and Design | 3 |
LSC 2103 | Academic Reading and Writing II | 3 |
LSM 1123 | Quantitative Reasoning | 3 |
Credit Hours | 15 | |
Year 2 | ||
Semester 1 | ||
AES 1003 | Emirati Studies | 3 |
CDG 2303 | Introduction to Graphic Design | 3 |
COM 1153 | Media Literacy | 3 |
COM 2103 | Creative Writing | 3 |
ICT 2013 | Computational Thinking and Coding | 3 |
Credit Hours | 15 | |
Semester 2 | ||
CMC 2303 | Corporate Communication I | 3 |
CMV 2003 | Motion Graphics | 3 |
CMV 3513 | Production Skills I | 3 |
COM 2003 | Convergent Journalism | 3 |
LSS 1123 | Basic Research Methods | 3 |
Credit Hours | 15 | |
Summer | ||
COM 3606 | Work Placement I | 6 |
Credit Hours | 6 | |
Year 3 | ||
Semester 1 | ||
CDG 3003 | Graphics Studio | 3 |
CDG 3503 | Typography I | 3 |
CMC 3003 | Digital Marketing | 3 |
CMV 3503 | Video Editing | 3 |
LSN 1113 | Introduction to Sustainability | 3 |
Credit Hours | 15 | |
Semester 2 | ||
CMC 3503 | Social Media | 3 |
CMV 3003 | Viral Video for Social Media | 3 |
COM 2313 | Project Management for Media | 3 |
COM 3013 | Interviewing and Presenting | 3 |
BUS 2403 | Innovation and Entrepreneurship | 3 |
Credit Hours | 15 | |
Summer | ||
COM 3616 | Work Placement II | 6 |
Higher Diploma in Applied Media Exit Option | ||
Credit Hours | 6 | |
Year 4 | ||
Semester 1 | ||
Concentration or elective courses | ||
AES 3003 | Professional Arabic | 3 |
CMV 4103 | Production Skills II | 3 |
CMV 4203 | Video Scriptwriting | 3 |
CMV 4613 | Short Video Production | 3 |
CMV 4713 | Documentary | 3 |
Credit Hours | 15 | |
Semester 2 | ||
Concentration/Elective Courses | ||
CMV 4803 | Advanced Edit and Effects | 3 |
CMV 4806 | Final Project - Video Production | 6 |
Elective | 3 | |
Elective | 3 | |
Credit Hours | 15 | |
Total Credit Hours | 132 |
Additional courses may be offered in each Summer Semester at the discretion of the Academic Faculty.
Adele Myers, Master of Arts Fine Art, Manchester Metropolitan University, UK
Ahlam Mohammad Ali Al Bannai , Masters Media Communications, University of Wollongong, Australia
Amr Ali, PhD Social Media, Cairo University, Egypt
Anirban Das, Master of Arts Film, Television & Screen Media, Birkbeck College, University of London, UK
Ashavaree Das, PhD Speech Communication, Florida State University, USA
Bilal Ahmad, Masters Multimedia Arts, National College of Arts, Lahore, Pakistan
Elman Padilla, Master of Science Communication Design, Pratt Institute, USA
Fatema Al Kamali, Master of Arts Museum Studies, Zayed University, UAE
Gumesindo Osorio Garcia, Ph.D Computer Studies, Glasgow Caledonian University, UK
Hadeel Miqdadi, Master of Arts Games Design, University of the Arts, London, UK
Iqbal Akthar, PhD Cultural & Media Studies, University of Sussex, UK
Ivana Ercegovac, Masters Journalism, Megatrend University, Serbia
Lamis Mawafi, Masters Fine Art, Otago Polytechnic, New Zealand
Leo Wong, Master of Fine Arts , American Film Institute, USA
Lim Meng, Master of Business Administration Luxury Brand Management, International Fashion Academy, France
Madiha Jamil, Masters Animation & Interactive Media, National College of Arts, Lahore, Pakistan
Madiha Rana, Master of Science,Multimedia Design, Iqra University, Pakistan
Marko Sredojevic, Masters Journalism, John Naisbitt University, Serbia
Maya Said, PhD Scriptwriting, Academy of Arts, Egypt
Mohamad Nor, Master of Fine Arts Imaging Arts, Rochester Institute of Technology, USA
Mohammed Alomari, PhD Instructional Multimedia, University Sains Malaysia, Malaysia
Mohammed Abuhannoud, Ph.D Communication Studies, Westphalian Wilhelm University of Münster, Germany
Mona Gabr, Masters Mass Communication, Ain Shams University, Egypt
Nada Al Shammari, Master of Arts Media Arts, Philosophy and Practice, University of Greenwich, UK
Nathan Brines, Master of Fine Arts, Art MFA, East Carolina University, USA
Outi Katriina Katajamaki, Masters Organizational Communication, University of Jyvaskyla, Finland
Philip Ephraim, PhD Philosophy in Communication Management, Girne American University, Cyprus
Priyanka Dasgupta, PhD Mass Communication, Nanyang Technological University, Singapore
Quan Tuan Trinh, Masters Digital Media, The University of Newcastle, Australia
Rizwan Wadood, Master of Arts Mass Communication, Jamia Millia Islamia, India
Romana Srncova, Masters Communication Design, University of the Arts London, UK
Sangeeta Jain, Masters Interactive and Digital Media, The University of Sydney, Australia
Shreesha Mairaru, PhD Communication & Journalism, University of Mysore, India
Susan De Guzman, Master of Education Online & Distance Learning, University of Southern Queensland, Australia
Syed Almashoor, Master of Arts Media (Animation), University of the West of England, UK
Tarang Taswir, Master of Arts Mass Communication, Jamia Millia Islamia, India
Tina Gates, Doctorate in Education Instructional &Curriculum Leadership, Northcentral University, USA
Verdian Coetzee, Master of Technology Graphic Design, Tshwane Univ of Technology, South Africa
Yawar Khalil, Master of Arts International Contemporary Art & Design Practice, Limkokwing University of Creative Technology, Malaysia
Yohance Douglas, Master of Fine Arts Computer Art, Savannah College of Art & Design, USA
Yulius Yulius, Master of Computer Graphic Design Interactive Media, Wanganui School of Design, New Zealand
Zakaia Cvitanovich, Master of Arts Communication Studies, University of New England, Australia