Bachelor of Design and Media Production
Admission to Program
Admission to the program is explained in the HCT Admission Policy described in the Academic Policies section of this Catalogue.
Program Mission
The Bachelor of Design and Media Production program provides students with a solid foundation in design and digital media theory and practice. This program prepares students for the practical challenges of the digital and creative industries by developing essential skills and fostering an understanding of visual design principles. Hands-on studio learning, integrated learning, and collaborative team projects will provide students with valuable industry experience. Ultimately, our program prepares graduates for successful careers in design and media production, capable of contributing to a variety of professional environments.
Program Description
The Bachelor of Design and Media Production (BADMP) is a comprehensive four-year degree that consists of 120 credits, including General Study requirements. Students develop creative proficiency, ethical collaboration skills, and a deep understanding of audience-centric approaches through a rigorous curriculum. In addition to students developing skills in design and media content creation, they will also gain an understanding of conceptual approaches to master the art of visual storytelling. After completing the program, graduates will possess both advanced production and design skills and a critical perspective, enabling them to navigate the complexities of the digital world, ensuring their contributions to the field are both conceptually sound and innovative.
The Design and Media Production program, like other academic offerings, is crafted in line with HCT's core mission of nurturing talent and supporting the national vision. The BADMP program's mission and learning objectives are aligned with HCT's goals and the expected outcomes for its graduates. The program is designed to equip UAE nationals with skills in graphic design, motion graphics, user interface design, and media production across various media platforms.
The program offers two concentrations: Graphic Design and Media Production.
Program Goals
- Equip students with the creative and technical skills needed to excel in design and media production.
- Prepare students to develop skills in critical strategic thinking to generate innovative and effective design and media production solutions.
- Prepare students for a successful career as effective decision-makers with strong communication and teamwork skills and an understanding of global, ethical, and social implications of the Design and Media production industry.
- Foster an entrepreneurial mindset in students, emphasizing teamwork and user-centric approaches for success in the evolving digital landscape.
- Inspire students and equip them with skills to make a commitment to lifelong learning and continuing education, and professional growth.
Program Learning Outcomes
- Create effective design and multimedia content by applying a range of skills, including idea generation, concept development, reflective practice, artmaking, presentation, and production.
- Communicate and present in a professional and ethical manner with colleagues, supervisors, learning partners, and suppliers in the design and media industry.
- Develop strategies and concepts that are aligned with the objectives specified in client briefs by analysing data and applying relevant research methodologies.
- Utilize project management tools and techniques proficiently to plan, execute, and evaluate design and media production projects.
- Demonstrate a capacity to navigate complex challenges and make informed creative decisions in alignment with ethical, societal, and sustainability standards.
- -Graphic Design: Utilize graphic design processes to generate outputs that adhere to design industry standards.
-Media Production: Utilize media production processes to generate outputs that adhere to media production industry standards. - -Graphic Design: Demonstrate an advanced level of proficiency in graphic design, encompassing UX/UI, visual communication, and branding techniques to attain professional outcomes.
-Media Production: Demonstrate an advanced level of proficiency in storytelling encompassing design, video production, motion graphics, UX/UI, and other relevant media forms to effectively convey messages and narratives in the context of media production.
Completion Requirements
Students must successfully complete a minimum of 120 credits, including:
| Code | Title | Credit Hours |
|---|---|---|
| Digital Media and Design Core Courses | 24 | |
| Design & Media Production Core Courses | 27 | |
| Concentration Courses | 45 | |
| Elective Courses | 6 | |
| General Studies | 18 | |
| Total Credits | 120 | |
To qualify for the bachelor's degree, a student is required to:
- Successfully complete the required number of credits and courses specific to the program with a minimum cumulative GPA of 2.0.
- Complete 100 hours of volunteering.
- Meet the residency requirement that a minimum of 50% of the program credit requirements have been completed at the HCT.
Digital Media and Design Core Courses
Required Credits: 24
| Code | Title | Credit Hours |
|---|---|---|
| DMD 1103 | Fundamentals of Visual Design | 3 |
| DMD 1113 | Photography and Image Making | 3 |
| DMD 1123 | Introduction to Media Technology | 3 |
| DMD 1133 | Digital Storytelling | 3 |
| DMD 1213 | Digital Literacy | 3 |
| DMD 2313 | Digital Media in Arabic | 3 |
| DMD 2423 | Media Production | 3 |
| DMD 3623 | Portfolio and Presentation | 3 |
Design & Media Production Core Courses
Required Credits: 27
| Code | Title | Credit Hours |
|---|---|---|
| DMP 1103 | Drawing Fundamentals | 3 |
| DMP 1203 | Introduction to Typography | 3 |
| DMP 1213 | History of Visual Design | 3 |
| DMP 1223 | Media Technology II | 3 |
| DMP 2303 | Video Editing | 3 |
| DMP 2313 | Media Design Management | 3 |
| DMP 2323 | Design Studio I | 3 |
| DMP 2413 | Design Studio II | 3 |
| DMP 2403 | Motion Media Design Techniques I | 3 |
Graphic Design Concentration Courses
Code: GDN
Required Credits: 45
| Code | Title | Credit Hours |
|---|---|---|
| DMP 3603 | UX/UI Interaction Design | 3 |
| DMP 4803 | Multiplatform Media Branding | 3 |
| GDN 3503 | Packaging Design | 3 |
| GDN 3513 | Advanced Typography | 3 |
| GDN 3523 | Graphic Production | 3 |
| GDN 3533 | Illustration and Visual Narrative | 3 |
| GDN 4703 | Information Design | 3 |
| GDN 4716 | Industry I * | 6 |
| GDN 4733 | Trends in Graphic Design | 3 |
| GDN 4743 | Capstone I | 3 |
| GDN 4816 | Industry II * | 6 |
| GDN 4833 | Design Thinking for Visual Communication | 3 |
| GDN 4843 | Capstone II | 3 |
Media Production Concentration Courses
Code: MPN
Required Credits: 45
| Code | Title | Credit Hours |
|---|---|---|
| DMP 3603 | UX/UI Interaction Design | 3 |
| DMP 4803 | Multiplatform Media Branding | 3 |
| MPN 3503 | Advanced Media Production | 3 |
| MPN 3513 | Sound Design | 3 |
| MPN 3523 | 3D Modeling and Animation | 3 |
| MPN 3533 | Motion Media Design Techniques II | 3 |
| MPN 4703 | Concept and Visualization | 3 |
| MPN 4716 | Industry I * | 6 |
| MPN 4733 | New Media Narratives | 3 |
| MPN 4743 | Capstone I | 3 |
| MPN 4833 | Advanced Post-Production | 3 |
| MPN 4843 | Capstone II | 3 |
| MPN 4816 | Industry II * | 6 |
Elective Courses
Required Credits: 6
| Code | Title | Credit Hours |
|---|---|---|
| CGD 4613 | Foundations of Game Development: Design, Art, Animation, Sound and Music | 3 |
| CGD 4623 | Game Production and Entrepreneurship | 3 |
| GDN 3003 | Environmental Graphic Design | 3 |
| MPN 3003 | AR/VR in Graphic Design and Video Production | 3 |
General Studies
Required Credits: 18
| Code | Title | Credit Hours |
|---|---|---|
| AES 1003 | Emirati Studies | 3 |
| LSC 1103 | Professional Written Communication | 3 |
| DMD 1203 | AI in Digital Media | 3 |
| DMD 2433 | Sustainable Design | 3 |
| DMD 3613 | Freelancing and Entrepreneurship | 3 |
| DMP 3503 | Communication and Design | 3 |
| Description | Data |
|---|---|
| Total Required Credits | 120 |
| Maximum Duration of Study | 6 years |
| Minimum Duration of Study | 4 years |
| Cost Recovery Program | No |
| Program Code | BADMP |
| Major Code | DMP |
Recommended Sequence of Study
Graphic Design Concentration
| Year 1 | ||
|---|---|---|
| Semester 1 | Credit Hours | |
| DMP 1103 | Drawing Fundamentals | 3 |
| DMD 1103 | Fundamentals of Visual Design | 3 |
| DMD 1113 | Photography and Image Making | 3 |
| DMD 1123 | Introduction to Media Technology | 3 |
| LSC 1103 | Professional Written Communication | 3 |
| Credit Hours | 15 | |
| Semester 2 | ||
| DMP 1203 | Introduction to Typography | 3 |
| DMP 1213 | History of Visual Design | 3 |
| DMD 1133 | Digital Storytelling | 3 |
| DMD 1203 | AI in Digital Media | 3 |
| DMP 1223 | Media Technology II | 3 |
| Credit Hours | 15 | |
| Year 2 | ||
| Semester 3 | ||
| DMP 2303 | Video Editing | 3 |
| DMP 2313 | Media Design Management | 3 |
| DMD 2313 | Digital Media in Arabic | 3 |
| DMP 2323 | Design Studio I | 3 |
| DMD 1213 | Digital Literacy | 3 |
| Credit Hours | 15 | |
| Semester 4 | ||
| DMP 2413 | Design Studio II | 3 |
| DMP 2403 | Motion Media Design Techniques I | 3 |
| DMD 2433 | Sustainable Design | 3 |
| DMD 2423 | Media Production | 3 |
| AES 1003 | Emirati Studies | 3 |
| Credit Hours | 15 | |
| Year 3 | ||
| Semester 5 | ||
| GDN 3503 | Packaging Design | 3 |
| GDN 3513 | Advanced Typography | 3 |
| GDN 3523 | Graphic Production | 3 |
| GDN 3533 | Illustration and Visual Narrative | 3 |
| DMP 3503 | Communication and Design | 3 |
| Credit Hours | 15 | |
| Semester 6 | ||
| DMP 3603 | UX/UI Interaction Design | 3 |
| DMD 3613 | Freelancing and Entrepreneurship | 3 |
| DMD 3623 | Portfolio and Presentation | 3 |
| Elective I | 3 | |
| Elective II | 3 | |
| Credit Hours | 15 | |
| Year 4 | ||
| Semester 7 | ||
| GDN 4703 | Information Design | 3 |
| GDN 4733 | Trends in Graphic Design | 3 |
| GDN 4743 | Capstone I | 3 |
| GDN 4716 | Industry I | 6 |
| Credit Hours | 15 | |
| Semester 8 | ||
| DMP 4803 | Multiplatform Media Branding | 3 |
| GDN 4833 | Design Thinking for Visual Communication | 3 |
| GDN 4843 | Capstone II | 3 |
| GDN 4816 | Industry II | 6 |
| Credit Hours | 15 | |
| Total Credit Hours | 120 | |
Media Production Concentration
| Year 1 | ||
|---|---|---|
| Semester 1 | Credit Hours | |
| DMP 1103 | Drawing Fundamentals | 3 |
| DMD 1103 | Fundamentals of Visual Design | 3 |
| DMD 1113 | Photography and Image Making | 3 |
| DMD 1123 | Introduction to Media Technology | 3 |
| LSC 1103 | Professional Written Communication | 3 |
| Credit Hours | 15 | |
| Semester 2 | ||
| DMP 1203 | Introduction to Typography | 3 |
| DMP 1213 | History of Visual Design | 3 |
| DMD 1133 | Digital Storytelling | 3 |
| DMD 1203 | AI in Digital Media | 3 |
| DMP 1223 | Media Technology II | 3 |
| Credit Hours | 15 | |
| Year 2 | ||
| Semester 3 | ||
| DMP 2303 | Video Editing | 3 |
| DMP 2313 | Media Design Management | 3 |
| DMD 2313 | Digital Media in Arabic | 3 |
| DMP 2323 | Design Studio I | 3 |
| DMD 1213 | Digital Literacy | 3 |
| Credit Hours | 15 | |
| Semester 4 | ||
| DMP 2413 | Design Studio II | 3 |
| DMP 2403 | Motion Media Design Techniques I | 3 |
| DMD 2433 | Sustainable Design | 3 |
| DMD 2423 | Media Production | 3 |
| AES 1003 | Emirati Studies | 3 |
| Credit Hours | 15 | |
| Year 3 | ||
| Semester 5 | ||
| MPN 3503 | Advanced Media Production | 3 |
| MPN 3513 | Sound Design | 3 |
| MPN 3523 | 3D Modeling and Animation | 3 |
| MPN 3533 | Motion Media Design Techniques II | 3 |
| DMP 3503 | Communication and Design | 3 |
| Credit Hours | 15 | |
| Semester 6 | ||
| DMP 3603 | UX/UI Interaction Design | 3 |
| DMD 3613 | Freelancing and Entrepreneurship | 3 |
| DMD 3623 | Portfolio and Presentation | 3 |
| Elective I | 3 | |
| Elective II | 3 | |
| Credit Hours | 15 | |
| Year 4 | ||
| Semester 7 | ||
| MPN 4703 | Concept and Visualization | 3 |
| MPN 4733 | New Media Narratives | 3 |
| MPN 4743 | Capstone I | 3 |
| MPN 4716 | Industry I | 6 |
| Credit Hours | 15 | |
| Semester 8 | ||
| DMP 4803 | Multiplatform Media Branding | 3 |
| MPN 4833 | Advanced Post-Production | 3 |
| MPN 4843 | Capstone II | 3 |
| MPN 4816 | Industry II | 6 |
| Credit Hours | 15 | |
| Total Credit Hours | 120 | |
Adele Myers, Master of Arts (Fine Art), Manchester Metropolitan University, UK
Anirban Das, Master of Arts (Film, Television & Screen Media), Birkbeck College, University of London, UK
Arianna Mazzeo, PhD (Information and Knowledge), UOC Open University of Catalonia, Barcelona, Spain
Basma Fouda, PhD (Applied Arts), Helwan University, Egypt
Bilal Ahmad, Master (Multimedia Arts), National College of Arts, Lahore, Pakistan
Elman Padilla, Master of Science (Communication Design), Pratt Institute, USA
Gabor Marinkas, Masters (Film and Television Production), University of London, London, UK
Gumesindo Osorio Garcia, PhD (Computer Studies), Glasgow Caledonian University, UK
Jana Dambekalne, Master of Arts (Fine Art), Art Academy of Latvia, Latvia
Lamis Abdayem, Master of Arts (Visual Communication and Graphic Arts), The Lebanese University, Lebanon
Lamis Mawafi, Master Fine Art (Fine Art), Otago Polytechnic, New Zealand
Leo Wong, Master of Fine Arts (Fine Art), American Film Institute, USA
Mahmoud Hendawi, Master of Arts (Animation and Interactive Media), University of South Wales, UK
Mohamad Nor, Master of Fine Arts (Imaging Arts), Rochester Institute of Technology, USA
Mohamad Zainalabidin, PhD (Architecture), The University of Strathclyde, UK
Mustafa Pracha, Masters (Multimedia Design), National College of Arts, Pakistan
Nada Abdul Baki, PhD (Arts), Lebanese University, Beirut, Lebanon
Nada Altaher, Masters (Graphic Design), Monash University, Australia
Naema Althani, Master of Fine Arts (Animation and Visual Effects), Academy of Art University, San Francisco, USA
Nathan Brines, Master of Fine Arts (Art MFA), East Carolina University, USA
Neil George, MA Broadcast Futures (Film and Broadcasting), City University, London, UK
Olga Busan, Masters (Computer Science), Trinity College and University, Dublin, Ireland
Omar Shoukri, Masters (Applied Arts), University of Plymouth, Plymouth, UK
Patrick Cheong, Masters of Communication Design (Media Production), University of the Arts, London, UK
Kevin (Quan-Tuan) Trinh, PhD (Photography), The University of Newcastle, Australia
Ricardo Braganca, Master of Arts (Educational Leadership in Practice), University of Manchester, UK
Romana Srncova, Master of Arts (Communication Design), University of the Arts London, UK
Rui Weiner, Masters (Design), University of Porto, Portugal
Safurah Abdul Jalil, PhD (Computer Science), University of Auckland, New Zealand
Susan De Guzman, Master of Education Online & Distance Learning (Distance Learning), University of Southern Queensland, Australia
Tarang Taswir, Master of Arts (Mass Communication), Jamia Millia Islamia, India
Yohance Douglas, Master of Fine Arts (Computer Art), Savannah College of Art & Design, USA
Zahidah Abd Kadir, PhD (Multimedia), University Sains Malaysia, Malaysia