Level 4 Award in Sales and Marketing
Program Description
The Level 5 Award in Sales and Marketing is a comprehensive one-year program designed to equip learners with the essential skills and knowledge needed to thrive in the competitive sales and marketing landscape. This transformative program covers a wide range of topics, including marketing communications, market research, consumer behaviour, customer service, sales techniques, and retail management. Learners engage in practical, industry-relevant activities that incorporates real-world scenarios and best practices, ensuring they can effectively apply their learning. A key component of the program is the apprenticeship model where learners gain hands-on experience under the mentorship of seasoned professionals in sales and marketing. This award, comprising 28 credits, enhances career prospects while serving as a direct pathway to the Sales and Marketing Diploma program. By mastering the art of identifying customer needs, delivering exceptional service, and building lasting relationships, learners are well-prepared to make a significant impact within organizations and drive market performance.
Program Learning Outcomes
- Demonstrate knowledge of essential sales, marketing, retail, and customer service principles.
- Utilise clear communication skills to effectively address customer needs.
- Assess customer needs and behaviors to inform sales and marketing decisions.
- Deliver empathetic customer interactions to create exceptional experiences that boost sales and improve retail performance.
- Apply relevant sales and marketing technologies to improve customer service.
Completion Requirements
Students seeking the Level 4 Award in Sales and Marketing qualification must successfully complete 28 credits in the mandatory units plus:
1. On Job Training (SMK 130 and SMK 131) - 0CH
2. General English for Certificate (ESP 0103) - 0CH
3. Workplace English for Certificate (GEC 0103) - 0CH
Code | Title | Credit Hours |
---|---|---|
SMK 100 | Apply Communication Skills | |
SMK 101 | Analyse Consumer Behaviour | |
SMK 102 | Understand Marketing Fundamentals | |
SMK 103 | Explore Sales and Customer Service Fundamentals | |
SMK 104 | Understand Sales and Retail Management | |
SMK 105 | Conduct Market Research | |
SMK 106 | Apply Sales Process in Sales Efforts | |
SMK 130 | On Job Training 1 | |
SMK 131 | On Job Training 2 |
Description | Data |
---|---|
Total Required Credits | 28 |
Program Code | MPSMK |
Major Code | SMK |
Recommended Sequence of Study
L4 Award in Sales and Marketing
Year 1 | ||
---|---|---|
Semester 1 | Credit Hours | |
SMK 100 | Apply Communication Skills | 4 |
SMK 101 | Analyse Consumer Behaviour | 4 |
SMK 103 | Explore Sales and Customer Service Fundamentals | 4 |
SMK 102 | Understand Marketing Fundamentals | 4 |
SMK 130 | On Job Training 1 | |
Credit Hours | 16 | |
Semester 2 | ||
SMK 104 | Understand Sales and Retail Management | 4 |
SMK 105 | Conduct Market Research | 4 |
SMK 106 | Apply Sales Process in Sales Efforts | 4 |
SMK 131 | On Job Training 2 | |
Credit Hours | 12 | |
Total Credit Hours | 28 |