Level 4 Award in Sales and Marketing

Program Description

The Level 5 Award in Sales and Marketing is a comprehensive one-year program designed to equip learners with the essential skills and knowledge needed to thrive in the competitive sales and marketing landscape. This transformative program covers a wide range of topics, including marketing communications, market research, consumer behaviour, customer service, sales techniques, and retail management. Learners engage in practical, industry-relevant activities that incorporates real-world scenarios and best practices, ensuring they can effectively apply their learning. A key component of the program is the apprenticeship model where learners gain hands-on experience under the mentorship of seasoned professionals in sales and marketing. This award, comprising 28 credits, enhances career prospects while serving as a direct pathway to the Sales and Marketing Diploma program. By mastering the art of identifying customer needs, delivering exceptional service, and building lasting relationships, learners are well-prepared to make a significant impact within organizations and drive market performance.

Program Learning Outcomes

  1. Demonstrate knowledge of essential sales, marketing, retail, and customer service principles.
  2. Utilise clear communication skills to effectively address customer needs.
  3. Assess customer needs and behaviors to inform sales and marketing decisions.
  4. Deliver empathetic customer interactions to create exceptional experiences that boost sales and improve retail performance.
  5. Apply relevant sales and marketing technologies to improve customer service.

Completion Requirements

Students seeking the Level 4 Award in Sales and Marketing qualification must successfully complete 28 credits in the mandatory units plus:

1. On Job Training (SMK 130 and SMK 131) - 0CH

2. General English for Certificate (ESP 0103) - 0CH

3. Workplace English for Certificate (GEC 0103) - 0CH

SMK 100Apply Communication Skills
SMK 101Analyse Consumer Behaviour
SMK 102Understand Marketing Fundamentals
SMK 103Explore Sales and Customer Service Fundamentals
SMK 104Understand Sales and Retail Management
SMK 105Conduct Market Research
SMK 106Apply Sales Process in Sales Efforts
SMK 130On Job Training 1
SMK 131On Job Training 2
Description Data
Total Required Credits 28
Program Code MPSMK
Major Code SMK

Recommended Sequence of Study

L4 Award in Sales and Marketing

Plan of Study Grid
Year 1
Semester 1Credit Hours
SMK 100 Apply Communication Skills 4
SMK 101 Analyse Consumer Behaviour 4
SMK 103 Explore Sales and Customer Service Fundamentals 4
SMK 102 Understand Marketing Fundamentals 4
SMK 130 On Job Training 1  
 Credit Hours16
Semester 2
SMK 104 Understand Sales and Retail Management 4
SMK 105 Conduct Market Research 4
SMK 106 Apply Sales Process in Sales Efforts 4
SMK 131 On Job Training 2  
 Credit Hours12
 Total Credit Hours28