Level 5 Diploma in Sales and Marketing

Program Description

The Level 5 Diploma in Sales and Marketing is a two year immersive sales and marketing program aimed at equipping learners with both skills and practical competences to seamlessly transition from the classroom into fully-fledge sales and marketing professionals capable of undertaking a variety of sales and marketing roles from day 1 in the workplace. The diploma is integrative in nature, straddling the theory and on-the-job learning to ensure that students seamlessly apply skills learned in class in their respective workplaces soon after the class. Students develop a range of skills and competences including but not limited to lead generation, funnel management, customer profiling, managing the sales process, sales people management and motivation, use of digital tools and platforms, use of marketing data to inform marketing decisions as well as applying ethical principles in the sales process to name but a few. 

Program Learning Outcomes

Upon graduation, a HCT graduate in Diploma in Sales and Marketing should be able to:

  1. Demonstrate knowledge of using techniques, skills and relevant technologies for identifying customer needs and propose an organisational product or service solution to address the identified needs in an ethical manner.
  2. Identify, profile and qualify leads using established sales funnel methodologies.
  3. Apply written, oral, and graphical communication to articulate customer needs, package an organisational response and present the same back to customers to address both customer and organisational needs.
  4. Conduct environmental, business and competitor research analyses as a way to inform sales and marketing planning processes.
  5. Identify and recognise emerging technologies and equip themselves with requisite personal development as a way to remain relevant and up to date in the use of technology apps for sales management.

Occupation and Industry Sector

Completion Requirements

Students seeking the Level 5 Diploma in Sales and Marketing qualification must successfully complete all mandatory core courses worth 90 credits. 

Sales and Marketing Mandatory Core Courses
Required Credits : 90
GED 100Develop English language skills3
SEM 100Understand marketing fundamentals4
SEM 109Explore sales and customer service fundamentals4
SEM 102Apply communication skills4
SEM 103Analyze consumer behavior4
SEM 104Conduct Market Research4
SEM 140Apply sales process in sales efforts4
SEM 106Explore The Competitive Landscape4
SEM 141Understand sales and retail management4
SEM 108Apply Ethics in Sales Practices4
SEM 130Conduct Research on a business issue4
SEM 200Develop Product and Brand Strategies4
SEM 201Develop Pricing Strategies4
SEM 202Analyze Distribution Arrangements4
SEM 203Develop Sales & Marketing Campaigns4
SEM 204Utilize Digital Tools & Techniques4
SEM 230Evaluate the effectiveness of a company's Marketing Mix4
SEM 205Manage The Sales Effort4
SEM 206Manage Customer Relationships4
SEM 207Develop Social Media Strategies4
SEM 208Design and Develop Marketing Websites4
SEM 231Integrate Sales and Marketing Concepts in a real-world Project Part 14
SEM 232Integrate Sales and Marketing Concepts in a real-world Project Part 23
Description Data
Total Required Credits 90
Program Code DPMKS
Major Code MKS

Recommended Sequence of Study

Level 5 Diploma in Sales and Marketing

Plan of Study Grid
Year 1
Semester 1Credit Hours
GED 100 Develop English language skills 3
SEM 100 Understand marketing fundamentals 4
SEM 102 Apply communication skills 4
SEM 103 Analyze consumer behavior 4
SEM 109 Explore sales and customer service fundamentals 4
 Credit Hours19
Semester 2
SEM 104 Conduct Market Research 4
SEM 140 Apply sales process in sales efforts 4
SEM 106 Explore The Competitive Landscape 4
SEM 141 Understand sales and retail management 4
SEM 108 Apply Ethics in Sales Practices 4
SEM 130 Conduct Research on a business issue 4
 Credit Hours24
Year 2
Semester 3
SEM 200 Develop Product and Brand Strategies 4
SEM 201 Develop Pricing Strategies 4
SEM 202 Analyze Distribution Arrangements 4
SEM 203 Develop Sales & Marketing Campaigns 4
SEM 204 Utilize Digital Tools & Techniques 4
SEM 230 Evaluate the effectiveness of a company's Marketing Mix 4
 Credit Hours24
Semester 4
SEM 205 Manage The Sales Effort 4
SEM 206 Manage Customer Relationships 4
SEM 207 Develop Social Media Strategies 4
SEM 208 Design and Develop Marketing Websites 4
SEM 231 Integrate Sales and Marketing Concepts in a real-world Project Part 1 4
SEM 232 Integrate Sales and Marketing Concepts in a real-world Project Part 2 3
 Credit Hours23
 Total Credit Hours90